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Analyzing Your Website to Improve SEO
Illustration by Richard Downs

Analyzing Your Website to Improve SEO

with Peter Kent

Video: Welcome

Hello, and welcome to Analyzing Your Web Site to Improve SEO. I'm Peter Kent, and I'll be teaching you what to look for in your web site to increase your search engine optimization. When people go online to search for the sorts of products, services, or information you provide, they can find you, or they can find your competitors. In this course, I'm going to help you understand the critical area of online marketing, how to connect with the people through the search engines. I'll show you the components that you should definitely include in your web site and those you really want to stay away from.

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Watch the Online Video Course Analyzing Your Website to Improve SEO
1h 43m Intermediate Jun 29, 2011 Updated Oct 12, 2012

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In this course, search engine optimization (SEO) expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. This course offers a consultant's take on how to analyze each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo!, Bing, and Google.

This course was updated on 10/12/2012.

Topics include:
  • Understanding why indexing is important
  • Using the Google AdWords Keyword Tool
  • Dealing with frames, iframes, and popups
  • Working with SEO-friendly URLs
  • Using meta tags
  • Clearing source code clutter
  • Building links within the site
  • Working with Google+
  • Reviewing page content
  • Building and submitting an HTML and XML sitemap
  • Garnering links outside the site
Subjects:
Online Marketing Web SEO Marketing Small Business Marketing
Author:
Peter Kent

Welcome

Hello, and welcome to Analyzing Your Web Site to Improve SEO. I'm Peter Kent, and I'll be teaching you what to look for in your web site to increase your search engine optimization. When people go online to search for the sorts of products, services, or information you provide, they can find you, or they can find your competitors. In this course, I'm going to help you understand the critical area of online marketing, how to connect with the people through the search engines. I'll show you the components that you should definitely include in your web site and those you really want to stay away from.

And if location is important to your business, I'll explain how local search results and local information can really help you grow. This course was designed to help you dig through the clutter, to figure out what makes sense and what's important. So let's get started with Analyzing Your Web Site to Improve SEO.

Find answers to the most frequently asked questions about Analyzing Your Website to Improve SEO .


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This course was updated on 10/12/2012. What changed?
We added three movies to keep the course as current as possible. The new movies cover rich snippets, the Panda/Penguin upgrades to the Google search algorithm, and incorporating Google+ into your marketing and search engine optimization strategies.
 
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