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In this course, search engine optimization (SEO) expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. This course offers a consultant's take on how to analyze each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo!, Bing, and Google.
This course was updated on 10/12/2012.
Hello, and welcome to Analyzing Your Web Site to Improve SEO. I'm Peter Kent, and I'll be teaching you what to look for in your web site to increase your search engine optimization. When people go online to search for the sorts of products, services, or information you provide, they can find you, or they can find your competitors. In this course, I'm going to help you understand the critical area of online marketing, how to connect with the people through the search engines. I'll show you the components that you should definitely include in your web site and those you really want to stay away from.
And if location is important to your business, I'll explain how local search results and local information can really help you grow. This course was designed to help you dig through the clutter, to figure out what makes sense and what's important. So let's get started with Analyzing Your Web Site to Improve SEO.
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