|We will be updating our servers tonight between 8:30 p.m. and 11:30 p.m. Pacific Time, which may cause some minor service interruptions. We will restore normal service as soon as possible. Thanks for your patience.|
Start learning with our library of video tutorials taught by experts. Get started
In this course, search engine optimization (SEO) expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. This course offers a consultant's take on how to analyze each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo!, Bing, and Google.
This course was updated on 10/12/2012.
Hello, and welcome to Analyzing Your Web Site to Improve SEO. I'm Peter Kent, and I'll be teaching you what to look for in your web site to increase your search engine optimization. When people go online to search for the sorts of products, services, or information you provide, they can find you, or they can find your competitors. In this course, I'm going to help you understand the critical area of online marketing, how to connect with the people through the search engines. I'll show you the components that you should definitely include in your web site and those you really want to stay away from.
And if location is important to your business, I'll explain how local search results and local information can really help you grow. This course was designed to help you dig through the clutter, to figure out what makes sense and what's important. So let's get started with Analyzing Your Web Site to Improve SEO.
Find answers to the most frequently asked questions about Analyzing Your Website to Improve SEO.
Here are the FAQs that matched your search "":
Sorry, there are no matches for your search ""—to search again, type in another word or phrase and click search.
Access exercise files from a button right under the course name.
Search within course videos and transcripts, and jump right to the results.
Remove icons showing you already watched videos if you want to start over.
Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.
Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.