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This course provides hands-on training on all aspects of email marketing, from crafting emails and setting up effective marketing campaigns to managing spam filters and evaluating delivery services. Author Tim Slavin introduces the fundamentals of email marketing, including the differences between HTML email and web pages, how to code emails that display properly on receipt, and ways to stay current with HTML email standards and capabilities. The course includes several project-oriented tutorials on creating multi-column newsletter layouts and multi-product offer emails, and also explains how to automate email creation, test emails prior to delivery, outsource campaigns, and address common coding problems.
If you have access to the exercise file for this course, you can drag the folder to your computer desktop, as I have here. I'll point out some key exercise files that you might find useful. In chapter 1 you can find the MIME type exercise that we show in the fourth video. Chapter 2 has an Editorial- Calendar. Chapter 4 has all the files related to our 1-column email project. Chapter 5 has all the files for our 2-column email project, and chapter 6 has all the folders and files for the multi-product email project.
Chapter 7, chapter 7 has the text email files, specifically examples of text emails, as well as the project that we created. Chapter 8 has the two templates: one for automating email newsletter creation in WordPress in chapter 8 the third video, and the other for automating emails in ExpressionEngine. And finally, Chapter 11 has code examples to fix a variety of problems that you might encounter as you code email.
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