Start learning with our library of video tutorials taught by experts. Get started
Viewed by members. in countries. members currently watching.
Let John Arnold show you how to get the most out of email marketing campaigns. This course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns.
You don't have to be in business for very long to realize that you need to communicate with lots of people to attract customers. Of course, your business also needs to make sure that your marketing communications bring in revenue over and above the cost of those communications. Email is a great solution for building customer relationships affordably, because it's a familiar communication standard and because it's so cost effective. The fact that email is a cheap way to communicate isn't the main reason to use email however. Email also has a very high Return On Investment or ROI.
In other words, an effective email marketing strategy can generate a lot of sales for a relatively small investment of time and money. In order to get the highest possible return on your email marketing investments, you first need to understand where to use email in your overall marketing plans. The first thing to understand is the fact that sending email to total strangers does not work. You're more likely to get spam complaints than interest from prospective customers unless you send to a permission-based email list. Now, I show you how to build a permission- based email list in another section of this course.
Instead of spamming people, use email to help convert current prospects into customers and current customers into loyal customers. Use email to educate people about the features and benefits of your products or services, differentiate your business from your competition, and to ask for the sale. You can also use email to help increase customer loyalty and referrals by sending emails that strengthen your customer relationships. Send them thank you emails, holiday greetings, and offer special privileges to make your customers feel like they're appreciated.
As you watch the rest of this course remember that all the tips and ideas I share can be adapted to your specific type of business or organization, because no matter what kind of business or organization you have, keeping your customer relationships at the center of your strategy will put you on the road to email marketing success.
Find answers to the most frequently asked questions about Email Marketing Basics.
Here are the FAQs that matched your search "":
Sorry, there are no matches for your search ""—to search again, type in another word or phrase and click search.
Access exercise files from a button right under the course name.
Search within course videos and transcripts, and jump right to the results.
Remove icons showing you already watched videos if you want to start over.
Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.
Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.