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This course provides hands-on training on all aspects of email marketing, from crafting emails and setting up effective marketing campaigns to managing spam filters and evaluating delivery services. Author Tim Slavin introduces the fundamentals of email marketing, including the differences between HTML email and web pages, how to code emails that display properly on receipt, and ways to stay current with HTML email standards and capabilities. The course includes several project-oriented tutorials on creating multi-column newsletter layouts and multi-product offer emails, and also explains how to automate email creation, test emails prior to delivery, outsource campaigns, and address common coding problems.
Here's a web page. Here's an HTML email. Wouldn't it be great if they were the same? You could pop your web page into an email, hit the Send button, and be done. However, HTML email is not a web page. In fact, while web pages and HTML email look the same, they're very different when you look at their code. Let's explore some of the differences between web pages and HTML email. First, let's look at how they're viewed. Web pages appear on computer screens with web browsers; HTML email is viewed in email software.
Email software is much more limited, visually, as well; you see much less than you do of a web page. Second, let's compare code. The web page code is much more clean and easy to read then the HTML email code, isn't it? Let's look deeper into the code. Web page styles are put into a style sheet, while you see that HTML email puts styles all over the place. Finally, let's look at this HTML email as it appears in different email software. While web browsers today display web pages mostly the same way, that's not true for HTML email, as you can see. They are big differences is in how HTML email displays.
This course will explore these differences in great detail as we show you how to code HTML email, how to create and plan email campaigns, and everything you need to know to do email marketing.
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