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This course provides hands-on training on all aspects of email marketing, from crafting emails and setting up effective marketing campaigns to managing spam filters and evaluating delivery services. Author Tim Slavin introduces the fundamentals of email marketing, including the differences between HTML email and web pages, how to code emails that display properly on receipt, and ways to stay current with HTML email standards and capabilities. The course includes several project-oriented tutorials on creating multi-column newsletter layouts and multi-product offer emails, and also explains how to automate email creation, test emails prior to delivery, outsource campaigns, and address common coding problems.
This video shows common problems you might encounter when you send an HTML email to Lotus Notes, along with solutions. The most common problems with Lotus Notes are related to table layouts and fonts. To have your email display well in a Lotus Notes environment, even in older versions of Lotus Notes, the best solution is to use a very well-defined HTML table structure. Specifically, every HTML table tag should specify border="1" while you are designing your layout and fine-tuning it. 0 when you're done.
cellpadding should be set to 0, cellspacing should be set to 0, and you should define the width. In addition, for every table data cell, you should define the valign to top unless it needs to be bottom or middle. But top is a nice safe setting. Align should be set to left, center, or right, and your width absolutely must be set. This helps older versions of Lotus Notes know exactly the width to display your content in. The other issue that older versions of Lotus Notes have involve font colors and font sizes.
You may find, for example, that headings and paragraphs display the generic system font. If you want to override that, one way to try is to use the font tag and specify the color of the font tag. You also can specify the size if you need to. In addition, even if you don't force a font color, you should always define the color of your links with the style color value.
You can find the latest on Lotus Notes compatibility with CSS at the guide to CSS support that Campaign Monitor has published on their web site.
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