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Let John Arnold show you how to get the most out of email marketing campaigns. This course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns.
Creating a familiar from line is critical to getting your emails opened and read, because people don't like to receive emails unless they know the sender, especially when the email comes from a business. Unfamiliar email from lines can also result in spam complaints, even when people have explicitly signed up for your email list, just because they don't know you. To make your from lines familiar, ask your customers how they know you and include that information in your from lines. If you or your employees have personal relationships with your customers, use your first and last names in your from lines.
If your business is a local branch of a larger organization, make sure your from line includes your location to differentiate your emails from the other branches and the main corporate emails. If your business uses an acronym, such as ABC Company, make sure your customers also know you by your acronym. Otherwise it's best to use your full business name. It's also important to make your address familiar. For example, the ABC Company could send their newsletters from the email address firstname.lastname@example.org. Once you decide on a from line strategy, stay consistent. Then get to work on your subject line strategy by watching the next section of the course.
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