Start learning with our library of video tutorials taught by experts. Get started
Viewed by members. in countries. members currently watching.
Let John Arnold show you how to get the most out of email marketing campaigns. This course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns.
Creating a familiar from line is critical to getting your emails opened and read, because people don't like to receive emails unless they know the sender, especially when the email comes from a business. Unfamiliar email from lines can also result in spam complaints, even when people have explicitly signed up for your email list, just because they don't know you. To make your from lines familiar, ask your customers how they know you and include that information in your from lines. If you or your employees have personal relationships with your customers, use your first and last names in your from lines.
If your business is a local branch of a larger organization, make sure your from line includes your location to differentiate your emails from the other branches and the main corporate emails. If your business uses an acronym, such as ABC Company, make sure your customers also know you by your acronym. Otherwise it's best to use your full business name. It's also important to make your address familiar. For example, the ABC Company could send their newsletters from the email address email@example.com. Once you decide on a from line strategy, stay consistent. Then get to work on your subject line strategy by watching the next section of the course.
Find answers to the most frequently asked questions about Email Marketing Basics.
Here are the FAQs that matched your search "":
Sorry, there are no matches for your search ""—to search again, type in another word or phrase and click search.
Access exercise files from a button right under the course name.
Search within course videos and transcripts, and jump right to the results.
Remove icons showing you already watched videos if you want to start over.
Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.
Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.