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This course provides hands-on training on all aspects of email marketing, from crafting emails and setting up effective marketing campaigns to managing spam filters and evaluating delivery services. Author Tim Slavin introduces the fundamentals of email marketing, including the differences between HTML email and web pages, how to code emails that display properly on receipt, and ways to stay current with HTML email standards and capabilities. The course includes several project-oriented tutorials on creating multi-column newsletter layouts and multi-product offer emails, and also explains how to automate email creation, test emails prior to delivery, outsource campaigns, and address common coding problems.
Today, we'll show you how to use one email delivery service, iContact, to deliver an email. As with other email delivery services, the process is very similar. First you create a list, then you create your campaign, you assign your email to the campaign, you assign your campaign to the list, and you send. Click My Contacts. Click Lists. We'll create a new list.
Click Save. Click Add to add subscribers. We'll add contacts one by one, so click Add Contacts One by One. Click Add Contact. Now that we have a list to send our email to, we'll click Create. We'll create a message. We have the HTML code. Click MessageCoder.
We'll go to Notepad. We copy our code for our email. We highlight the email in the iContact Editor, paste our code, scroll down, click Copy Text to create a text version. For your emails you should already have a text version of your email to paste in this spot. Click Proceed To Send, select Two Trees as the list, uncheck Archive Message to the Community, click the green button Proceed to Send.
Type your Initials to confirm that you authorized sending of this email. Click Deliver Immediately to send the email. While this video shows how to send email with iContact, the process is similar for all email delivery services. And don't forget to return to click the Track link for reporting on your email.
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