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This course provides hands-on training on all aspects of email marketing, from crafting emails and setting up effective marketing campaigns to managing spam filters and evaluating delivery services. Author Tim Slavin introduces the fundamentals of email marketing, including the differences between HTML email and web pages, how to code emails that display properly on receipt, and ways to stay current with HTML email standards and capabilities. The course includes several project-oriented tutorials on creating multi-column newsletter layouts and multi-product offer emails, and also explains how to automate email creation, test emails prior to delivery, outsource campaigns, and address common coding problems.
Almost every email delivery service includes templates that can be used to create HTML email very easily. The question is whether or not a template fits your needs, or if it doesn't, can you adapt the template easily. In this video, will show you how to use a canned template from one email delivery service. The general directions apply to most, if not all, email delivery services. In this case, we are using iContact. From the main iContact screen, you click Create, and you click Create a Message, and we have two types. In this case, we want the Message Builder because we want to use their canned templates.
iContact then presents us with a choice of templates. We will scroll down to find one that's fairly simple. These templates are all tested out to display well in most email software. In this case, we will use this basic invite template. Near the bottom of this iContact page is the editor for the email template we've chosen. We click on the part of the email we want to edit.
We type in the information we want. We click the Next part. We also edit that and then click away to deactivate. We can create a text version by clicking the Copy Text button and then scroll down to the bottom where we can proceed to send this email. While canned email templates can be limiting, in some cases they work fine, or are close enough, that a little tweaking makes them serviceable.
While this video shows how to use a canned template with the iContact service, the process is similar for all email delivery services. In fact, the "Sending HTML Email" chapter later in this video series shows you how to do so with a variety of email delivery services.
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