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Sending email with MailChimp

From: Effective HTML Email and Newsletters

Video: Sending email with MailChimp

In this video, we'll show how to use one email delivery service, MailChimp. They are located at mailchimp.com. Once you log in, you will see the dashboard. The process of sending an email in MailChimp, and most other services, has several very clear steps. The first step is to create a list, and you do that in MailChimp by pressing the create a list button, where you'll be ask to import or manually add a range of email addresses. In this case, we've already created a very simple email list.

Sending email with MailChimp

In this video, we'll show how to use one email delivery service, MailChimp. They are located at mailchimp.com. Once you log in, you will see the dashboard. The process of sending an email in MailChimp, and most other services, has several very clear steps. The first step is to create a list, and you do that in MailChimp by pressing the create a list button, where you'll be ask to import or manually add a range of email addresses. In this case, we've already created a very simple email list.

The second step is to create a campaign. We press the Create Campaign. Now, we have several options. We're going to create a very basic campaign. We could also send a plain-text email. We could send something called an A/B Split Campaign, which allows us to test how two different emails fare with readers, and we could test a campaign that is based on RSS. In this case, we want a regular campaign. We'll use our Two Olive Tree Oil list that we set up, and then we click Next to proceed to the next step.

In this step, we'll name our campaign. It's Two Olive Trees Oil. For now, we will put in a test message subject, and on the right side, we have a series of options. For now, we'll simply track opens. We click Next to select your HTML email. In this case, we want to paste in code. We'll call up Notepad++ with our Olive Tree email. We'll copy and then we'll paste into the form here in MailChimp.

We can have MailChimp automatically take our CSS styles and in-line them, but since we've already done that, we don't need that step. MailChimp automatically creates a text version of our email. We'll leave it for now, but you should paste in whatever text email version you create of your own email. Click Next and we have the confirmation page for our campaign. At the bottom of the Campaign details page, we have two options for publishing our email: one is to send now and the other is to schedule delivery.

Let's Schedule Delivery. We have today's date, and we can set it at whatever time we want. Set it for 8 PM, and you'll see that the time zone is US/Eastern time. We'll click Schedule, and the email is scheduled, and it confirms what time. And you can see we can either go to the campaign dashboard, start a new campaign, or eat a banana. While this video shows how to send email with MailChimp, the process is similar for all email delivery services.

Show transcript

This video is part of

Image for Effective HTML Email and Newsletters
Effective HTML Email and Newsletters

55 video lessons · 21701 viewers

Tim Slavin
Author

 
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  1. 2m 25s
    1. Welcome
      1m 1s
    2. Using the exercise files
      1m 24s
  2. 13m 12s
    1. Understanding differences between HTML email and web pages
      1m 21s
    2. Seeing how HTML email displays in different email programs
      3m 27s
    3. Finding Acid tests and compatibility checklists
      2m 35s
    4. Understanding MIME types: HTML vs plain text
      4m 3s
    5. Exploring the future of HTML email
      1m 46s
  3. 15m 12s
    1. Defining spam
      2m 6s
    2. Examining legal issues with permission-based email
      1m 33s
    3. Planning email campaigns
      1m 36s
    4. Creating content for email campaigns
      2m 34s
    5. Understanding design constraints of HTML email
      1m 53s
    6. Designing effective HTML email
      2m 5s
    7. Building email address lists
      3m 25s
  4. 7m 28s
    1. Choosing tools for coding HTML email
      1m 27s
    2. Coding email versus coding web pages
      1m 14s
    3. Preventing problems with email coding
      2m 49s
    4. Understanding the ideal coding process
      1m 58s
  5. 17m 27s
    1. Planning
      1m 8s
    2. Coding HTML tables
      4m 38s
    3. Adding content
      4m 49s
    4. Adding inline CSS
      6m 52s
  6. 10m 44s
    1. Planning
      43s
    2. Coding HTML tables
      2m 41s
    3. Adding content
      3m 39s
    4. Adding inline CSS
      3m 41s
  7. 13m 13s
    1. Planning
      1m 13s
    2. Coding HTML tables
      3m 4s
    3. Adding content
      2m 37s
    4. Adding images
      1m 9s
    5. Adding inline CSS
      5m 10s
  8. 7m 32s
    1. Designing a plain text email
      4m 49s
    2. Designing a plain text email from an HTML email
      2m 43s
  9. 20m 45s
    1. Automating HTML email creation
      2m 5s
    2. Automating HTML email by category
      1m 6s
    3. Automating HTML email with WordPress
      5m 32s
    4. Automating HTML email with ExpressionEngine
      4m 27s
    5. Automating HTML email with FeedBurner from an RSS feed
      4m 27s
    6. Automating HTML email with FeedBlitz from an RSS feed
      3m 8s
  10. 6m 42s
    1. Deciding when and how to test email
      3m 18s
    2. Using testing services
      3m 24s
  11. 13m 56s
    1. Outsourcing your email campaign
      56s
    2. Sending email with MailChimp
      2m 40s
    3. Sending email with Campaign Monitor
      1m 51s
    4. Sending email with Constant Contact
      2m 20s
    5. Sending email with iContact
      2m 9s
    6. Sending email with VerticalResponse
      1m 52s
    7. Sending email with canned templates
      2m 8s
  12. 14m 34s
    1. Solving layout and spacing problems
      2m 50s
    2. Solving image problems
      3m 12s
    3. Solving Gmail display problems
      2m 19s
    4. Solving Lotus Notes display problems
      1m 55s
    5. Solving Outlook 2007/2010 display problems
      2m 40s
    6. Adding video to email
      1m 38s
  13. 1m 36s
    1. Next steps
      1m 36s

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