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This course provides hands-on training on all aspects of email marketing, from crafting emails and setting up effective marketing campaigns to managing spam filters and evaluating delivery services. Author Tim Slavin introduces the fundamentals of email marketing, including the differences between HTML email and web pages, how to code emails that display properly on receipt, and ways to stay current with HTML email standards and capabilities. The course includes several project-oriented tutorials on creating multi-column newsletter layouts and multi-product offer emails, and also explains how to automate email creation, test emails prior to delivery, outsource campaigns, and address common coding problems.
In this video, we'll show how to use one email delivery service, MailChimp. They are located at mailchimp.com. Once you log in, you will see the dashboard. The process of sending an email in MailChimp, and most other services, has several very clear steps. The first step is to create a list, and you do that in MailChimp by pressing the create a list button, where you'll be ask to import or manually add a range of email addresses. In this case, we've already created a very simple email list.
The second step is to create a campaign. We press the Create Campaign. Now, we have several options. We're going to create a very basic campaign. We could also send a plain-text email. We could send something called an A/B Split Campaign, which allows us to test how two different emails fare with readers, and we could test a campaign that is based on RSS. In this case, we want a regular campaign. We'll use our Two Olive Tree Oil list that we set up, and then we click Next to proceed to the next step.
In this step, we'll name our campaign. It's Two Olive Trees Oil. For now, we will put in a test message subject, and on the right side, we have a series of options. For now, we'll simply track opens. We click Next to select your HTML email. In this case, we want to paste in code. We'll call up Notepad++ with our Olive Tree email. We'll copy and then we'll paste into the form here in MailChimp.
We can have MailChimp automatically take our CSS styles and in-line them, but since we've already done that, we don't need that step. MailChimp automatically creates a text version of our email. We'll leave it for now, but you should paste in whatever text email version you create of your own email. Click Next and we have the confirmation page for our campaign. At the bottom of the Campaign details page, we have two options for publishing our email: one is to send now and the other is to schedule delivery.
Let's Schedule Delivery. We have today's date, and we can set it at whatever time we want. Set it for 8 PM, and you'll see that the time zone is US/Eastern time. We'll click Schedule, and the email is scheduled, and it confirms what time. And you can see we can either go to the campaign dashboard, start a new campaign, or eat a banana. While this video shows how to send email with MailChimp, the process is similar for all email delivery services.
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