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This course provides hands-on training on all aspects of email marketing, from crafting emails and setting up effective marketing campaigns to managing spam filters and evaluating delivery services. Author Tim Slavin introduces the fundamentals of email marketing, including the differences between HTML email and web pages, how to code emails that display properly on receipt, and ways to stay current with HTML email standards and capabilities. The course includes several project-oriented tutorials on creating multi-column newsletter layouts and multi-product offer emails, and also explains how to automate email creation, test emails prior to delivery, outsource campaigns, and address common coding problems.
In this video, we'll look at how to plan to code a two-column HTML email. Typically, this two-column design is used to send an email newsletter. The first step in planning a two-column HTML email design is to print out the JPEG, or to call it up in Photoshop with a lot of white space around, and then use Photoshop to pick out the colors, to use the Marquee tool to determine the width of all the elements, and to note all the details on the side of the printout or on the side of your Photoshop file.
Now, that we know all of the details about our two-column HTML email, in the next step, we'll begin to turn it into code.
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