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This course provides hands-on training on all aspects of email marketing, from crafting emails and setting up effective marketing campaigns to managing spam filters and evaluating delivery services. Author Tim Slavin introduces the fundamentals of email marketing, including the differences between HTML email and web pages, how to code emails that display properly on receipt, and ways to stay current with HTML email standards and capabilities. The course includes several project-oriented tutorials on creating multi-column newsletter layouts and multi-product offer emails, and also explains how to automate email creation, test emails prior to delivery, outsource campaigns, and address common coding problems.
Thanks for watching this course. Hopefully this course has helped you learn more about coding and designing HTML email. To continue your training in the design and coding of HTML emails, here are a few sites that I find useful. MailChimp has an excellent resources page, as well as a blog that's worth reading and keeping up with. In addition, Campaign Monitor also has an excellent resources page, and their blog also covers topics, as we've shown in the course here, that address common issues people have as they use and create email.
If you're interested to learn more about editorial calendars, this Wikipedia entry has a good description, as well as links at the bottom to a number of articles on the topic, if you want to learn more about how to organize content so that you can publish it in your email newsletter, Facebook, Twitter, and all these other places. The last resource I would mention is an article that I published starting in 2003 or 2004 when I couldn't find information about how to design and code HTML email newsletters.
My focus is to be vendor-neutral and to link and describe articles and information that I find every year or so that cover topics about email design and email coding very well. There are many, many, many other web sites that discuss email marketing online, and I encourage you to use Google. Good luck, and thank you again for your time.
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