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Let John Arnold show you how to get the most out of email marketing campaigns. This course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns.
When people read your emails on mobile devices, they are more likely to respond if you include a call to action that makes it easier or more interesting for people to take action using the device. Here are some of the capabilities that give mobile email so much potential. Smartphones allow people to touch or click on a phone number to immediately dial the number. So you may want to include your phone number in your emails to make it easy for people to contact you. Some smartphones and other mobile devices also allow an address to automatically link to maps and directions.
So include your physical address in your emails if you have one or more physical locations. Before including links to your website in an email meant for mobile devices, you may want to optimize your website pages. Mobile webpages have simplified navigation and content that's easier to read on smaller screens. A good web designer can help you to detect mobile device visitors and serve up a version of your website that's friendly to each type of device. Links to videos also work well in smartphones and mobile devices.
For the best results, post your videos to a public site, such as YouTube, to make sure your videos will play on all types of devices. In addition to links in your email content, you can also use your email content to suggest mobile friendly actions such as taking a picture and attaching it when replying to your email, visiting a social media site to follow your business or write a review, checking into a location on a check- in site like Foursquare or Gowalla or Facebook, or showing the email to someone else.
Showing the email works great for coupons and other offers in your email if you have a retail store, because you can tell people to show the email to a company representative to receive the discount or the offer mentioned in the email. Mobile technology is rapidly advancing, so the future is sure to unveil even more exciting mobile email potential. Until then, I hope this section of the course has helped you to develop an email strategy that really mobilizes your email subscribers.
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