New Feature: Playlist Center! Pick a topic and let our playlists guide the way.

Start learning with our library of video tutorials taught by experts. Get started

Email Marketing Basics
Illustration by

Including a mobile call to action


From:

Email Marketing Basics

with John Arnold

Video: Including a mobile call to action

When people read your emails on mobile devices, they are more likely to respond if you include a call to action that makes it easier or more interesting for people to take action using the device. Here are some of the capabilities that give mobile email so much potential. Smartphones allow people to touch or click on a phone number to immediately dial the number. So you may want to include your phone number in your emails to make it easy for people to contact you. Some smartphones and other mobile devices also allow an address to automatically link to maps and directions.

Watch this entire course now—plus get access to every course in the library. Each course includes high-quality videos taught by expert instructors.

Become a member
please wait ...
Email Marketing Basics
56m 57s Appropriate for all Nov 15, 2011 Updated Nov 12, 2012

Viewers: in countries Watching now:

Let John Arnold show you how to get the most out of email marketing campaigns. This course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns.

Topics include:
  • Building an email list
  • Collecting email addresses
  • Offering incentives to increase signups
  • Deciding on a format for emails
  • Including links
  • Sending valuable offers
  • Creating effective From address and subject lines
  • Combing email with social media and mobile devices
  • Managing bounced and blocked email
  • Evaluating email click-through data
  • Automating email marketing
Subjects:
Email Marketing Marketing Small Business Marketing
Author:
John Arnold

Including a mobile call to action

When people read your emails on mobile devices, they are more likely to respond if you include a call to action that makes it easier or more interesting for people to take action using the device. Here are some of the capabilities that give mobile email so much potential. Smartphones allow people to touch or click on a phone number to immediately dial the number. So you may want to include your phone number in your emails to make it easy for people to contact you. Some smartphones and other mobile devices also allow an address to automatically link to maps and directions.

So include your physical address in your emails if you have one or more physical locations. Before including links to your website in an email meant for mobile devices, you may want to optimize your website pages. Mobile webpages have simplified navigation and content that's easier to read on smaller screens. A good web designer can help you to detect mobile device visitors and serve up a version of your website that's friendly to each type of device. Links to videos also work well in smartphones and mobile devices.

For the best results, post your videos to a public site, such as YouTube, to make sure your videos will play on all types of devices. In addition to links in your email content, you can also use your email content to suggest mobile friendly actions such as taking a picture and attaching it when replying to your email, visiting a social media site to follow your business or write a review, checking into a location on a check- in site like Foursquare or Gowalla or Facebook, or showing the email to someone else.

Showing the email works great for coupons and other offers in your email if you have a retail store, because you can tell people to show the email to a company representative to receive the discount or the offer mentioned in the email. Mobile technology is rapidly advancing, so the future is sure to unveil even more exciting mobile email potential. Until then, I hope this section of the course has helped you to develop an email strategy that really mobilizes your email subscribers.

Find answers to the most frequently asked questions about Email Marketing Basics.


Expand all | Collapse all
please wait ...
Q: Where can I learn more about internet marketing?
A: Discover more on this topic by visiting internet marketing on lynda.com.
 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.
Upgrade now


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

join now Upgrade now

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Email Marketing Basics.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Notes cannot be added for locked videos.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.