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Email Marketing Basics
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Email Marketing Basics

with John Arnold

Video: Goodbye

Congratulations on completing this course on effective email marketing strategies. Now that you're familiar with effective email marketing, it's time to put these strategies into practice. Start by building your email list. And remember, you don't have to send all of your emails to every subscriber while you're learning. Try sending a few emails to a portion of your list until you're confident in what works and what doesn't for your business or organization. Remember, too, that this course is available to you anytime you want to refresh your memory on a particular strategy. I sincerely hope this course has helped you to your business or organization with email marketing.

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Email Marketing Basics
56m 57s Appropriate for all Nov 15, 2011 Updated Nov 12, 2012

Viewers: in countries Watching now:

Let John Arnold show you how to get the most out of email marketing campaigns. This course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns.

Topics include:
  • Building an email list
  • Collecting email addresses
  • Offering incentives to increase signups
  • Deciding on a format for emails
  • Including links
  • Sending valuable offers
  • Creating effective From address and subject lines
  • Combing email with social media and mobile devices
  • Managing bounced and blocked email
  • Evaluating email click-through data
  • Automating email marketing
Subjects:
Email Marketing Marketing Small Business Marketing
Author:
John Arnold

Goodbye

Congratulations on completing this course on effective email marketing strategies. Now that you're familiar with effective email marketing, it's time to put these strategies into practice. Start by building your email list. And remember, you don't have to send all of your emails to every subscriber while you're learning. Try sending a few emails to a portion of your list until you're confident in what works and what doesn't for your business or organization. Remember, too, that this course is available to you anytime you want to refresh your memory on a particular strategy. I sincerely hope this course has helped you to your business or organization with email marketing.

I'm John Arnold, and thanks for watching.

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A: Discover more on this topic by visiting internet marketing on lynda.com.
 
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