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Creating an HTML Email Newsletter
Illustration by Richard Downs

Formatting the headers and footers


From:

Creating an HTML Email Newsletter

with Tim Slavin

Video: Formatting the headers and footers

We're ready in this video to finish off our e-mail by coding the headers and footers at the top and bottom of our e-mail. We did set the font size here, but we'll also need to set the margin and padding. Go to our css prep file, Ctrl+C or Command+C to Copy, Ctrl+V or Command+V to Paste. We want the padding top and bottom probably 5 pixels is fine. We set the padding top and bottom instead of margin top and bottom, because older e-mail software often ignores margin while paying attention to padding, so let's save and see what we did, the spacing looks good.

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Creating an HTML Email Newsletter
55m 25s Appropriate for all Dec 07, 2011

Viewers: in countries Watching now:

In this course, author Tim Slavin shows how to design and code an HTML email newsletter, including setting the final dimensions and color palette, placing images and copy in the code structures of the file, and defining the newsletter's parameters with tables within tables. The course demonstrates each step of building an HTML newsletter, up to testing and sending the email.

Topics include:
  • Adjusting margins and padding in the code
  • Setting the look for headers and footers
  • Testing the code with tools like BrowserLab
  • Building a TXT equivalent of an HTML email for simple email readers
Subjects:
Business Online Marketing Email Marketing Marketing
Author:
Tim Slavin

Formatting the headers and footers

We're ready in this video to finish off our e-mail by coding the headers and footers at the top and bottom of our e-mail. We did set the font size here, but we'll also need to set the margin and padding. Go to our css prep file, Ctrl+C or Command+C to Copy, Ctrl+V or Command+V to Paste. We want the padding top and bottom probably 5 pixels is fine. We set the padding top and bottom instead of margin top and bottom, because older e-mail software often ignores margin while paying attention to padding, so let's save and see what we did, the spacing looks good.

Let's also, while we're adding, adjust the color. If we go to our worksheet, we'll see that the color in hexadecimal is cfce96, so let's save our work and see what we have, that looks good! We'll set the anchor tag information last. Next, let's worked at the copyright and find us on Facebook. To adjust the other bits of footer copy, we'll simply put this information about color and paste it in here and here.

We also need to grab the margin and padding values, Copy, Ctrl+V or Command+V to Paste, and here, and Save, that looks pretty good! We need to set the margin or padding for the copyright notice. So we use padding for the older browsers and we'll set it to 20 pixels. Now that we're down here, let's adjust these width a little bit, let's tighten the space around our Facebook icon.

We had the width for our Facebook icons set to 50, let's set it to around 40, and up here, let's reduce this by 10 to 190; we'll Save and check, that's make it a little bit tighter. The next thing we'll work on are the anchor tags styles. We'll scroll up; here we'll need to set the color mostly. If we look at our worksheet where we define the colors and dimensions of our e-mail, we can see that the color for this link is c3e85d in hexadecimal.

save and check, great! And finally, let's work on these minor tables at the top and bottom, we'll scroll up, we need to set the width to 550 pixels at the table and TD level, let's scroll down to the bottom, we'll also set the width here, 550 pixels, and we will add basic font styles and then add the copy.

We go to our css prep file, highlight, copy, paste, this is mouse print, so we'll set it to 10 pixels high, we'll leave the line-height. For now we'll set basic unsubscribed information. We'll Save and check, great! With our header and footer complete we're ready to begin testing formally.

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