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Exploring the future of HTML email

From: Effective HTML Email and Newsletters

Video: Exploring the future of HTML email

Now that we have a greater idea of how email works and how email differs from web pages, let's talk for a few minutes about the future of email. One big change already happening is the integration of social media with email. Companies that deliver email have started to integrate social media into email marketing. You can see, for example, how people on your list interact with email, Facebook, Twitter, and other channels. MailChimp and HubSpot are two companies combining email marketing with social media marketing. Once HTML email software uses the latest web browser software to display HTML and CSS, the next big leap will be in typography.

Exploring the future of HTML email

Now that we have a greater idea of how email works and how email differs from web pages, let's talk for a few minutes about the future of email. One big change already happening is the integration of social media with email. Companies that deliver email have started to integrate social media into email marketing. You can see, for example, how people on your list interact with email, Facebook, Twitter, and other channels. MailChimp and HubSpot are two companies combining email marketing with social media marketing. Once HTML email software uses the latest web browser software to display HTML and CSS, the next big leap will be in typography.

Web fonts allow web pages to show fonts that are not part of the core fonts included with web browsers. For example, TypeKit allows you to put fonts into your web pages that used to be limited to print publications. In the future, this font capability also should be available in HTML email. Another future trend has to do with video and email. Today you can send video in some email software; for example, Mac Mail will display video. Later in this course, we'll explore a particular solution for displaying video in email.

This article at Campaign Monitor, for example, tests out all the different email software and their ability to display video. In the future, all of these email clients should be able to display video. While HTML email is somewhat limited today compared with web browsers, in the near future the two media will begin to converge. Email will still be popular for its asynchronicity: you can read email when you want, and email is ease of use.

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Effective HTML Email and Newsletters

55 video lessons · 22025 viewers

Tim Slavin
Author

 
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  1. 2m 25s
    1. Welcome
      1m 1s
    2. Using the exercise files
      1m 24s
  2. 13m 12s
    1. Understanding differences between HTML email and web pages
      1m 21s
    2. Seeing how HTML email displays in different email programs
      3m 27s
    3. Finding Acid tests and compatibility checklists
      2m 35s
    4. Understanding MIME types: HTML vs plain text
      4m 3s
    5. Exploring the future of HTML email
      1m 46s
  3. 15m 12s
    1. Defining spam
      2m 6s
    2. Examining legal issues with permission-based email
      1m 33s
    3. Planning email campaigns
      1m 36s
    4. Creating content for email campaigns
      2m 34s
    5. Understanding design constraints of HTML email
      1m 53s
    6. Designing effective HTML email
      2m 5s
    7. Building email address lists
      3m 25s
  4. 7m 28s
    1. Choosing tools for coding HTML email
      1m 27s
    2. Coding email versus coding web pages
      1m 14s
    3. Preventing problems with email coding
      2m 49s
    4. Understanding the ideal coding process
      1m 58s
  5. 17m 27s
    1. Planning
      1m 8s
    2. Coding HTML tables
      4m 38s
    3. Adding content
      4m 49s
    4. Adding inline CSS
      6m 52s
  6. 10m 44s
    1. Planning
      43s
    2. Coding HTML tables
      2m 41s
    3. Adding content
      3m 39s
    4. Adding inline CSS
      3m 41s
  7. 13m 13s
    1. Planning
      1m 13s
    2. Coding HTML tables
      3m 4s
    3. Adding content
      2m 37s
    4. Adding images
      1m 9s
    5. Adding inline CSS
      5m 10s
  8. 7m 32s
    1. Designing a plain text email
      4m 49s
    2. Designing a plain text email from an HTML email
      2m 43s
  9. 20m 45s
    1. Automating HTML email creation
      2m 5s
    2. Automating HTML email by category
      1m 6s
    3. Automating HTML email with WordPress
      5m 32s
    4. Automating HTML email with ExpressionEngine
      4m 27s
    5. Automating HTML email with FeedBurner from an RSS feed
      4m 27s
    6. Automating HTML email with FeedBlitz from an RSS feed
      3m 8s
  10. 6m 42s
    1. Deciding when and how to test email
      3m 18s
    2. Using testing services
      3m 24s
  11. 13m 56s
    1. Outsourcing your email campaign
      56s
    2. Sending email with MailChimp
      2m 40s
    3. Sending email with Campaign Monitor
      1m 51s
    4. Sending email with Constant Contact
      2m 20s
    5. Sending email with iContact
      2m 9s
    6. Sending email with VerticalResponse
      1m 52s
    7. Sending email with canned templates
      2m 8s
  12. 14m 34s
    1. Solving layout and spacing problems
      2m 50s
    2. Solving image problems
      3m 12s
    3. Solving Gmail display problems
      2m 19s
    4. Solving Lotus Notes display problems
      1m 55s
    5. Solving Outlook 2007/2010 display problems
      2m 40s
    6. Adding video to email
      1m 38s
  13. 1m 36s
    1. Next steps
      1m 36s

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