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This course provides hands-on training on all aspects of email marketing, from crafting emails and setting up effective marketing campaigns to managing spam filters and evaluating delivery services. Author Tim Slavin introduces the fundamentals of email marketing, including the differences between HTML email and web pages, how to code emails that display properly on receipt, and ways to stay current with HTML email standards and capabilities. The course includes several project-oriented tutorials on creating multi-column newsletter layouts and multi-product offer emails, and also explains how to automate email creation, test emails prior to delivery, outsource campaigns, and address common coding problems.
Sending spam is illegal, and people sometimes go to jail for spamming. Even though I'm not a lawyer and this is not legal advice, I want to point out the guidelines your emails must follow, and show where you can get more information. Emails sent in the United States are governed by the CAN-SPAM law. This law has numerous elements, but they all boil down to a very simple concept: be honest. Don't have false or misleading From or Reply to addresses in your email, for example. Don't use deceptive subject lines.
Identify your message as an ad if it's in fact an ad. Tell readers where you are located, and let readers opt out in a timely fashion, usually at that moment that they opt out or very soon after. In Europe, the European Union has several laws which follow the same guidelines as CAN-SPAM. Basically, be honest. In addition, the European laws require the email sender to have a prior commercial relationship with the recipient of their emails. The primary takeaway from both the CAN- SPAM law and the European Union laws is to identify yourself and your business in your emails while providing a legitimate way for you readers to opt out of your email list.
Tell readers how you got their address, make the unsubscribe link easy to find, and include your name, address and phone number. With an idea of the minimum that you need to include in your emails to avoid being labeled as a spammer, let's talk in the next video about how to design an HTML email.
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