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This course provides hands-on training on all aspects of email marketing, from crafting emails and setting up effective marketing campaigns to managing spam filters and evaluating delivery services. Author Tim Slavin introduces the fundamentals of email marketing, including the differences between HTML email and web pages, how to code emails that display properly on receipt, and ways to stay current with HTML email standards and capabilities. The course includes several project-oriented tutorials on creating multi-column newsletter layouts and multi-product offer emails, and also explains how to automate email creation, test emails prior to delivery, outsource campaigns, and address common coding problems.
In addition to knowing how to design and code HTML email, it's also important to learn how to code a plain text email. In the video earlier, we learned some basic design techniques for our plain text email. We'll start with the same copy we used to create our HTML two-column email in an earlier video. If you recall, this email has text at the top, a header image of course, copy on the left, and then a series of tour package information. Here's the plain text version output as is.
As you can see, there is a lot to be done. We can begin by separating the link to the web page version of the newsletter and the notice about where we got their email address. Let's use some dashes as a divider up here. Next, we'll turn the Explore California tags into an actual headline, call it New Tours. We've added some space here to make it a little bit more legible to read.
In the MONTHLY SPECIALS, we're using all caps for the MONTHLY SPECIALS, down here, and we have a link, and we're using the phrase 'link:' to make it easy for people to find links. For TOUR PACKAGES, which is another section up here in our HTML email design, we'll also use all caps. For the headline for each tour, we're using mixed case and we have description underneath, and then we have a Learn More link.
We also have double space between each of the tours. In our HTML email, the footer has a whole set of links that are text links, as well as books. Here we simply have the link title and then underneath it, the link. For the books, we have a buy message with a link where people can buy the book. Finally, at the bottom, we have the information about Explore California as a single block of text.
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