Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member

Designing and coding a text email

From: Creating an HTML Email Newsletter

Video: Designing and coding a text email

Creating a text version of our e-mail should not take much time; it's also one of the more interesting design challenges. Text e-mail cannot use color, font size and HTML links, for example. To begin we'll start with our e-mail copy text file, we'll type Ctrl+A or Command+A to select everything, Ctrl+C or Command+C to Copy and we'll create a new file and Ctrl+V or Command+V to Paste. One of the key challenges with text e-mail design is how to differentiate headings from links, important information from non-important information.

Designing and coding a text email

Creating a text version of our e-mail should not take much time; it's also one of the more interesting design challenges. Text e-mail cannot use color, font size and HTML links, for example. To begin we'll start with our e-mail copy text file, we'll type Ctrl+A or Command+A to select everything, Ctrl+C or Command+C to Copy and we'll create a new file and Ctrl+V or Command+V to Paste. One of the key challenges with text e-mail design is how to differentiate headings from links, important information from non-important information.

In this case, it's important to tell people how they subscribed, and how you got there e-mail address. It's also important to include a link to view the web version. However, it's not as important as they heading or subheading, so let's build this text e-mail. Put this on a new line, we have in our exercise file a series of character lines. This represents how we might use different characters on the keyboard to create dividers, to help our readers, skin our text e-mail.

In this case, you see we have plus signs, double equal, and I'm looking for stars, so I'll select this, copy and then paste. The other important point about text e -mail is that it can only be about 60 to 65 characters wide. E-mail software typically cuts off text e-mails at about 70 to 80 characters. In this case, our borders are about 40 characters I'll add a border underneath, and I will use the heading to give me an idea where to do a line break.

I'll shorten this up a little bit; I'll add the link to the web version. Next, I want to tackle a heading here, I like the idea of an underline, so let me do this. I'll push this over to roughly the right edge of our top divider line and I'll do the same, and I'll use it to line up. Then I'll go through my copy and pick breakpoints based on the right edge, doesn't have to be perfect, it just has to look good.

I'm also separating out that we look forward to seeing you, because it will be much stronger this way than on a webpage. This chunk of text looks fine; I need to break this up a little bit. Here with the address, I'm going to do this on multiple lines and I'll remove the HTML code. Finally, I'll change this symbol for copyright to the word.

I'll add a link for Facebook, because the copyright, and to lesser extent the Facebook URL are less important than the actual message. I want to create a divider here. I'll go to my file with e-mail dividers, so I'll select this, scroll down, hit Enter and there's our text e-mail. As you can see we've taken a couple of very simple ideas, and we've created some visual differentiation, so people can tell what are headlines, what's copy, what's extremely important and what's less important.

Now we'll save this. Now that we have a text version and an HTML version of our e-mail, we're ready to send our e-mail, the last step in this project.

Show transcript

This video is part of

Image for Creating an HTML Email Newsletter
Creating an HTML Email Newsletter

14 video lessons · 18582 viewers

Tim Slavin
Author

 

Start learning today

Get unlimited access to all courses for just $25/month.

Become a member
Sometimes @lynda teaches me how to use a program and sometimes Lynda.com changes my life forever. @JosefShutter
@lynda lynda.com is an absolute life saver when it comes to learning todays software. Definitely recommend it! #higherlearning @Michael_Caraway
@lynda The best thing online! Your database of courses is great! To the mark and very helpful. Thanks! @ru22more
Got to create something yesterday I never thought I could do. #thanks @lynda @Ngventurella
I really do love @lynda as a learning platform. Never stop learning and developing, it’s probably our greatest gift as a species! @soundslikedavid
@lynda just subscribed to lynda.com all I can say its brilliant join now trust me @ButchSamurai
@lynda is an awesome resource. The membership is priceless if you take advantage of it. @diabetic_techie
One of the best decision I made this year. Buy a 1yr subscription to @lynda @cybercaptive
guys lynda.com (@lynda) is the best. So far I’ve learned Java, principles of OO programming, and now learning about MS project @lucasmitchell
Signed back up to @lynda dot com. I’ve missed it!! Proper geeking out right now! #timetolearn #geek @JayGodbold
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Join now "Already a member? Log in

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Creating an HTML Email Newsletter.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Your file was successfully uploaded.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.