Start learning with our library of video tutorials taught by experts. Get started

Creating an HTML Email Newsletter
Watching:

Designing and coding a text email


From:

Creating an HTML Email Newsletter

with Tim Slavin

Video: Designing and coding a text email

Creating a text version of our e-mail should not take much time; it's also one of the more interesting design challenges. Text e-mail cannot use color, font size and HTML links, for example. To begin we'll start with our e-mail copy text file, we'll type Ctrl+A or Command+A to select everything, Ctrl+C or Command+C to Copy and we'll create a new file and Ctrl+V or Command+V to Paste. One of the key challenges with text e-mail design is how to differentiate headings from links, important information from non-important information.

Watch this entire course now—plus get access to every course in the library. Each course includes high-quality videos taught by expert instructors.

Become a member
Please wait...
Creating an HTML Email Newsletter
55m 25s Appropriate for all Dec 07, 2011

Viewers: in countries Watching now:

In this course, author Tim Slavin shows how to design and code an HTML email newsletter, including setting the final dimensions and color palette, placing images and copy in the code structures of the file, and defining the newsletter's parameters with tables within tables. The course demonstrates each step of building an HTML newsletter, up to testing and sending the email.

Topics include:
  • Adjusting margins and padding in the code
  • Setting the look for headers and footers
  • Testing the code with tools like BrowserLab
  • Building a TXT equivalent of an HTML email for simple email readers
Subjects:
Business Online Marketing Email Marketing
Author:
Tim Slavin

Designing and coding a text email

Creating a text version of our e-mail should not take much time; it's also one of the more interesting design challenges. Text e-mail cannot use color, font size and HTML links, for example. To begin we'll start with our e-mail copy text file, we'll type Ctrl+A or Command+A to select everything, Ctrl+C or Command+C to Copy and we'll create a new file and Ctrl+V or Command+V to Paste. One of the key challenges with text e-mail design is how to differentiate headings from links, important information from non-important information.

In this case, it's important to tell people how they subscribed, and how you got there e-mail address. It's also important to include a link to view the web version. However, it's not as important as they heading or subheading, so let's build this text e-mail. Put this on a new line, we have in our exercise file a series of character lines. This represents how we might use different characters on the keyboard to create dividers, to help our readers, skin our text e-mail.

In this case, you see we have plus signs, double equal, and I'm looking for stars, so I'll select this, copy and then paste. The other important point about text e -mail is that it can only be about 60 to 65 characters wide. E-mail software typically cuts off text e-mails at about 70 to 80 characters. In this case, our borders are about 40 characters I'll add a border underneath, and I will use the heading to give me an idea where to do a line break.

I'll shorten this up a little bit; I'll add the link to the web version. Next, I want to tackle a heading here, I like the idea of an underline, so let me do this. I'll push this over to roughly the right edge of our top divider line and I'll do the same, and I'll use it to line up. Then I'll go through my copy and pick breakpoints based on the right edge, doesn't have to be perfect, it just has to look good.

I'm also separating out that we look forward to seeing you, because it will be much stronger this way than on a webpage. This chunk of text looks fine; I need to break this up a little bit. Here with the address, I'm going to do this on multiple lines and I'll remove the HTML code. Finally, I'll change this symbol for copyright to the word.

I'll add a link for Facebook, because the copyright, and to lesser extent the Facebook URL are less important than the actual message. I want to create a divider here. I'll go to my file with e-mail dividers, so I'll select this, scroll down, hit Enter and there's our text e-mail. As you can see we've taken a couple of very simple ideas, and we've created some visual differentiation, so people can tell what are headlines, what's copy, what's extremely important and what's less important.

Now we'll save this. Now that we have a text version and an HTML version of our e-mail, we're ready to send our e-mail, the last step in this project.

There are currently no FAQs about Creating an HTML Email Newsletter.

Share a link to this course
Please wait... Please wait...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.
Upgrade now


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Upgrade now

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Creating an HTML Email Newsletter.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Welcome to the redesigned course page.

We’ve moved some things around, and now you can



Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked