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This course provides hands-on training on all aspects of email marketing, from crafting emails and setting up effective marketing campaigns to managing spam filters and evaluating delivery services. Author Tim Slavin introduces the fundamentals of email marketing, including the differences between HTML email and web pages, how to code emails that display properly on receipt, and ways to stay current with HTML email standards and capabilities. The course includes several project-oriented tutorials on creating multi-column newsletter layouts and multi-product offer emails, and also explains how to automate email creation, test emails prior to delivery, outsource campaigns, and address common coding problems.
Before you begin coding an HTML email, it's important to keep in mind these critical differences between HTML email and web pages. For example, in an HTML email, all CSS is coded inline down to the lowest possible level as table data cells, paragraph tags, image tags, and so forth. In a web page, however, all your CSS can be rolled up neatly into one or more style sheets. And HTML uses nested HTML table layouts, while web pages use div layouts with CSS.
If you keep these differences in mind as you code HTML emails, you should save lots of time and stress.
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