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This course provides hands-on training on all aspects of email marketing, from crafting emails and setting up effective marketing campaigns to managing spam filters and evaluating delivery services. Author Tim Slavin introduces the fundamentals of email marketing, including the differences between HTML email and web pages, how to code emails that display properly on receipt, and ways to stay current with HTML email standards and capabilities. The course includes several project-oriented tutorials on creating multi-column newsletter layouts and multi-product offer emails, and also explains how to automate email creation, test emails prior to delivery, outsource campaigns, and address common coding problems.
To begin coding our HTML email projects, we will need to choose a software tool to create your emails. What are your options? You can use a template from an email delivery service, you can do the coding yourself, or you can use a web site publishing tool like WordPress or ExpressionEngine to automate the creation of your HTML emails. Which option to create emails works best? That depends on you. Let's briefly discuss each option. With an email delivery service, you can start with a template, then modify it to meet your needs, for example, to add your logo and links.
This works great if you find a template that meets your own needs. If you use software to publish your web site, for example, like WordPress, you can use a template to display your site content as an email. We will show you how, later in this video course. The third option is what I do, hand code. Well, I might start with a web page file, I adapt it in an HTML editor by hand. You certainly can use Dreamweaver and other more complex tools, but a simple HTML editor often works best and provides the most control.
Some HTML editors to look at are Coda, Notepad, Notepad++, Crimson Monkey, TextEdit, TextWrangler, and there are perhaps 3,000 other options. This course assumes you want to create, then code, your own unique HTML email designs.
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