Viewers: in countries Watching now:
This course provides hands-on training on all aspects of email marketing, from crafting emails and setting up effective marketing campaigns to managing spam filters and evaluating delivery services. Author Tim Slavin introduces the fundamentals of email marketing, including the differences between HTML email and web pages, how to code emails that display properly on receipt, and ways to stay current with HTML email standards and capabilities. The course includes several project-oriented tutorials on creating multi-column newsletter layouts and multi-product offer emails, and also explains how to automate email creation, test emails prior to delivery, outsource campaigns, and address common coding problems.
If you publish a web site using software and your emails include content from your web site, it is possible to automate the creation of your email newsletters, both in HTML and plain text. When should you automate? Automating email creation does take time to set up. If you publish emails every few months, it might not be worth the effort. What tool should you use? Almost any web site publishing tool works if it uses its templates to display your web pages. For example, earlier we created this two-column HTML email.
In one possible web site publishing tool called WordPress, we can use categories to organize all of our content for email newsletters. We simply categorize all the content we want to appear in our email newsletter with the Email Newsletter category. Then we create a page called Newsletter. We then use a template assigned to this newsletter page, Email Newsletter, we update, and then when we view the page, you see that we have the Explore California two-column ad, in this case with one piece of content, and all of this content has been generated dynamically.
We could have four completely different stories in six months, but each week when we want to generate each email newsletter, we just go to the URL for our newsletter that is generated by our publishing tool, we view source, copy and paste all of the code, and then copy and paste into our email delivery service. Some email delivery services also let you just use the URL, which makes it even simpler. Automating the creation of your emails might be useful. If so, the next few videos show you how to use categories to organize content for your emails, and then how to automate your email creation with specific web site publishing software.
There are currently no FAQs about Effective HTML Email and Newsletters.
Access exercise files from a button right under the course name.
Search within course videos and transcripts, and jump right to the results.
Remove icons showing you already watched videos if you want to start over.
Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.
Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.