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This course provides hands-on training on all aspects of email marketing, from crafting emails and setting up effective marketing campaigns to managing spam filters and evaluating delivery services. Author Tim Slavin introduces the fundamentals of email marketing, including the differences between HTML email and web pages, how to code emails that display properly on receipt, and ways to stay current with HTML email standards and capabilities. The course includes several project-oriented tutorials on creating multi-column newsletter layouts and multi-product offer emails, and also explains how to automate email creation, test emails prior to delivery, outsource campaigns, and address common coding problems.
In an earlier project, we hand- coded this HTML two-column email. If you publish a web site with software then you might want to automate the creation of your emails using the same publishing software, both HTML and plain text. Instead of hand coding, you want to let your web site publishing tool do the work. To explain how to automate the creation of your emails, for now, we'll show the process in WordPress. Here's how easy you can make newsletter creation once you set up the system.
Later on, we can look at how to do the task in more detail with other publishing tools. Automating email creation has three parts at least: categories, pages, and templates. Categories are used to tag content. For example, here we have a story Cycle California Tours, and we've tagged it with the category Email Newsletter. Templates display content tagged with the Email Newsletter category, and the pages then use the template to display their content. With an understanding of how to automate email now, let's look at step-by-step instructions for common web site publishing tools.
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