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This course provides hands-on training on all aspects of email marketing, from crafting emails and setting up effective marketing campaigns to managing spam filters and evaluating delivery services. Author Tim Slavin introduces the fundamentals of email marketing, including the differences between HTML email and web pages, how to code emails that display properly on receipt, and ways to stay current with HTML email standards and capabilities. The course includes several project-oriented tutorials on creating multi-column newsletter layouts and multi-product offer emails, and also explains how to automate email creation, test emails prior to delivery, outsource campaigns, and address common coding problems.
This video shows how to use your web site or blog RSS feed with the FeedBurner to send your emails automatically every time you update content on your web site. Here is how it works. To automate your email newsletters with the FeedBurner, we will follow these steps. First we will call up the RSS feed URL for your web site, and we will copy it to the clipboard. Second, we will call up FeedBurner and paste in your RSS URL. Then we will burn your RSS feed with the FeedBurner. And finally, we will use of the FeedBurner Publicize tab to get your email sign-up form code and to define another parts of your automated emails.
The first step is to find and copy your RSS feed. In this case, we're using WordPress and so the feed is simply /feed. We will copy and then go over to FeedBurner. We will paste in our feed URL and click Next. On this page, we need to name our feed. We'll call it Explore California. And the feed address at FeedBurner we will also call Explore California. Click Next to save these settings.
This page simply confirms our FeedBurner URL for our feed, which we can open in a new tab if we want to check it. So it has picked up all four our stories that we used in our HTML email. To get to the next step, we click Next. This page gives us several settings for traffic statistics. We will add Clickthroughs, and we will add the additional statistics and click Next to save these settings.
We now have created our feed for Explore California, and this is the homepage for that feed. We click the publicize tab at the top, and on the left, click Email Subscriptions to define our email. We click Activate so that our readers can give their email address to FeedBurner so that FeedBurner will send them emails every time our web site content is updated. The first page we have here is for subscription management.
We can either copy and paste in code for our web site, to be placed into our web site pages, or you also can add a link. When people click the link they will be sent to FeedBurner and FeedBurner will collect their email address. The last option with subscription management is to have FeedBurner send you an email every time people unsubscribe. We click Save to save these settings. The Communication preference sets the email from address and the confirmation email subject.
Whenever people give their email address to FeedBurner, FeedBurner will send them a confirmation email. You can define the email here, as well as a subject line. Click Save to save your settings. The Email Branding page allows you to define a generic subject and title of every email that would be sent out whenever your RSS feed is updated. In addition, you can add your logo. You also can set some basic settings about font size and the font size for the excerpt from your RSS feed.
Click Save to save your settings. The last option are delivery options. You can set the time of day that FeedBurner will check your RSS feed. If FeedBurner finds new stories, FeedBurner will roll up those news stories into an email and send them out to everyone who has subscribed to your RSS feed through their service. Click Save to set the Delivery Options.
These are the basic steps needed to send email with FeedBurner. You can refer to their online help for more details.
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