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This course provides hands-on training on all aspects of email marketing, from crafting emails and setting up effective marketing campaigns to managing spam filters and evaluating delivery services. Author Tim Slavin introduces the fundamentals of email marketing, including the differences between HTML email and web pages, how to code emails that display properly on receipt, and ways to stay current with HTML email standards and capabilities. The course includes several project-oriented tutorials on creating multi-column newsletter layouts and multi-product offer emails, and also explains how to automate email creation, test emails prior to delivery, outsource campaigns, and address common coding problems.
This video shows how to use your web site or blog RSS feed with FeedBlitz to send your emails anytime your web site content is updated. Here is how it works. To automate email newsletter sending with FeedBlitz, we will follow these steps. First, we will call up an RSS feed URL and we will copy it. Then we will call it FeedBlitz, and we will create an automatic list newsletter. Then we will paste in the RSS feed URL to create an automatic mailing. Finally, we will pick their newsletter to get the email sign up form code and define other parts of the automated email.
The first step is to click the Newsletter tab in FeedBlitz. Then click New Automated Mailing List on the Newsletter Mailings page. This opens a page that allows you to create a new automatic newsletter mailing. We click the Create Automatic Mailing button. Then we go to our blog. We have our RSS feed. We copy it. In this case, it's from WordPress. We paste it in here. Now, we set the time zone. Then click Create to create our new newsletter.
We're allowed to set our daily delivery schedule. You can set it nightly, on demand, or the fastest method possible. In addition, we can set it to for weekly and monthly. Click Next to save our delivery schedule options. Click Customize to begin the personalization process. The first personalization step in FeedBlitz is to set up the Email Template Builder. You can define whether not to have a logo, table of contents, and a page layout. Let's save the template. The next page allows you to set what they call an Email Envelope Settings.
These are the From Name and the Sending Address whenever someone wants to hit Reply to your email and wants to get in touch with you. In addition, we can set Advanced Subject Line Settings if you want to explore those. For now, we'll simply click Save Envelope to save these settings. The next page allows us to define the subscriber and lead data capture settings. We'll click Next and accept the default. You can always go back and change these settings.
The next page allows us to import subscribers. We'll check off, I don't have existing subscribers, and click Next. This page provides us with basic form code that we can use on our web site. You can copy/paste it into your web site and save it off as a text file. Click Continue to see the main page for our new newsletter feed. If we need to change settings, for example, click Settings and we can change Email Envelope Settings, the sender/reply-to addresses.
We can change our email design. We can change the confirmation email and a whole host of other settings. In addition, we can click Forms to customize our subscription form. These are the basic steps needed to send email automatically with FeedBlitz. Refer to their online help for more details.
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