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This course provides hands-on training on all aspects of email marketing, from crafting emails and setting up effective marketing campaigns to managing spam filters and evaluating delivery services. Author Tim Slavin introduces the fundamentals of email marketing, including the differences between HTML email and web pages, how to code emails that display properly on receipt, and ways to stay current with HTML email standards and capabilities. The course includes several project-oriented tutorials on creating multi-column newsletter layouts and multi-product offer emails, and also explains how to automate email creation, test emails prior to delivery, outsource campaigns, and address common coding problems.
Adding video to email is both easy and impossible. Only Mac Mail, MobileMe, and other Apple software lets readers play a video embedded in their email. But there is a way to gracefully include videos in email. I'll show it you now. This is from a Campaign Monitor article in their blog. Here is the code, and the exercise file also includes the URL to this post. The solution to add video in your HTML emails is to use the HTML5 video tag.
Specifically, in the video tag, we specify width and height and we specify what is the fallback image if the video cannot display in the email software. In addition, we set the source for our video file, the type of our video file, and we set a link around an image, which is our fallback image. This approach will allow you to include video, whether or not the email software can display video. In addition, you may find that if you use FeedBurner and you include video in your blog posts, people who subscribe to your FeedBurner account and use Apple Mail and use their iPhone will be able to see your video and click on your video and play it within their email.
While playing a video in your email is impossible for most people who read your emails, there are ways to include video with your content. This method is great because it includes a fallback image that can represent your video at the same size and width, and readers simply have to click the image to actually see the video.
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