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Let John Arnold show you how to get the most out of email marketing campaigns. This course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns.
In this section of the course I show you how to combine email and social media to increase the number of social interactions your emails receive. Emails can be forwarded, shared, liked, tweeted, rated, and reviewed. You can use basic social media features to promote your social media content to your email subscribers and you can use more advanced social media features to allow your social media followers to view your emails without receiving them in an email inbox. Here's how it works. To promote your social media content to your email subscribers, simply include links to your social media sites in the body of your emails.
For example, you may want to add a Facebook icon to your email linked to your business page on Facebook. Posting your emails to social sites is easy with email marketing providers, because they can automatically send your emails to inboxes, Facebook walls, and Twitter pages when you schedule your email to go out. That way you can create the email content once and publish it everywhere as one campaign. When it comes to publishing your emails to multiple places, don't forget to include mobile devices. To learn how to optimize your emails for mobile devices, watch the next movie, "Creating a mobile friendly email."
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