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Email Marketing Basics
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Adding social features


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Email Marketing Basics

with John Arnold

Video: Adding social features

In this section of the course I show you how to combine email and social media to increase the number of social interactions your emails receive. Emails can be forwarded, shared, liked, tweeted, rated, and reviewed. You can use basic social media features to promote your social media content to your email subscribers and you can use more advanced social media features to allow your social media followers to view your emails without receiving them in an email inbox. Here's how it works. To promote your social media content to your email subscribers, simply include links to your social media sites in the body of your emails.

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Email Marketing Basics
56m 57s Appropriate for all Nov 15, 2011 Updated Nov 12, 2012

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Let John Arnold show you how to get the most out of email marketing campaigns. This course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns.

Topics include:
  • Building an email list
  • Collecting email addresses
  • Offering incentives to increase signups
  • Deciding on a format for emails
  • Including links
  • Sending valuable offers
  • Creating effective From address and subject lines
  • Combing email with social media and mobile devices
  • Managing bounced and blocked email
  • Evaluating email click-through data
  • Automating email marketing
Subjects:
Email Marketing Marketing Small Business Marketing
Author:
John Arnold

Adding social features

In this section of the course I show you how to combine email and social media to increase the number of social interactions your emails receive. Emails can be forwarded, shared, liked, tweeted, rated, and reviewed. You can use basic social media features to promote your social media content to your email subscribers and you can use more advanced social media features to allow your social media followers to view your emails without receiving them in an email inbox. Here's how it works. To promote your social media content to your email subscribers, simply include links to your social media sites in the body of your emails.

For example, you may want to add a Facebook icon to your email linked to your business page on Facebook. Posting your emails to social sites is easy with email marketing providers, because they can automatically send your emails to inboxes, Facebook walls, and Twitter pages when you schedule your email to go out. That way you can create the email content once and publish it everywhere as one campaign. When it comes to publishing your emails to multiple places, don't forget to include mobile devices. To learn how to optimize your emails for mobile devices, watch the next movie, "Creating a mobile friendly email."

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Q: Where can I learn more about internet marketing?
A: Discover more on this topic by visiting internet marketing on lynda.com.
 
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