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This course provides hands-on training on all aspects of email marketing, from crafting emails and setting up effective marketing campaigns to managing spam filters and evaluating delivery services. Author Tim Slavin introduces the fundamentals of email marketing, including the differences between HTML email and web pages, how to code emails that display properly on receipt, and ways to stay current with HTML email standards and capabilities. The course includes several project-oriented tutorials on creating multi-column newsletter layouts and multi-product offer emails, and also explains how to automate email creation, test emails prior to delivery, outsource campaigns, and address common coding problems.
In this video, we continue to code the multicolumn product email. Specifically, I want to talk about images in HTML email. So far, to make it easier to maintain your HTML email, we've placed our p tags, or paragraph tags, on a single line, as well as our anchor tags. Images are a little bit different, however. If you put an image on the same line within an HTML table data cell, Lotus Notes, and older versions of HTML email software, will add a gap.
So it's best to in-line all of your image tags within the table data cell, so that it is a single string of copy. The second point to make about images in HTML emails is to point out that all images should be placed on a web server available over the Internet. This will ensure that your images can display whenever someone opens up your email. In the next video, we will finish off our multicolumn product email by adding inline CSS styles.
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