From the course: Learning to Run Webinars
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Making webinars engaging
- Let's talk about some ways we can make webinars more engaging for your target audience. With a single click on a URL link and a log-on password, your attendees can easily join your webinar from any location. The drawback to this easy access is that it's just as easy for your attendees to leave the webinar early, if they lose interest. Attendees may also tune out the webinar and multitask if they're not constantly kept engaged. Here are some steps you can take to prevent attendee dropouts and to ensure that your webinar keeps your audience engaged throughout the event. The first step to highly engaging webinars is to determine your target audience and tailor your presentation to their interests and needs. Every single item you present should be of value to your audience. Using a slide deck is a good way to share information, but remember that you can also share applications, a website, or your desktop as another way to engage attendees. Don't simply read from the slides. Illustrate…
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