From the course: Learning to Run Webinars
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Attracting new customers with webinars
From the course: Learning to Run Webinars
Attracting new customers with webinars
- Let's talk about some way that businesses can use webinars to attract new customers. Many companies deliver webinars with the goal of generating new customers. Businesses know that webinars can be a way to reach new markets since people can attend from any geographic location. They also know that they will get the name and email address of any registrants and attendees as a part of the registration process, giving them an automatic sales lead list. Since webinars can include Q&A and polling capabilities, businesses often leverage these interactive features to learn about customer pain points and questions, and to offer service, training or expertise to these potential customers. There are many ways that companies entice potential customers to register, attend and participate in their webinars. Smart organizations know that if they're going to attract potential customers to register for their webinar you need to make sure the webinar offers something of value to their target…
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