Start learning with our library of video tutorials taught by experts. Get started

Distributing and Marketing Ebooks
Illustration by John Hersey

Distributing and Marketing Ebooks

with David Wogahn

Video: Welcome

Are you writing an ebook? Or maybe you already have an ebook file. Where do you begin? This course is your first step on the road to publishing success as you learn about ebook trends and marketing tools; publishing requirements and options; the ins and outs of distributing ebooks; and the ebook marketing basics every author should know to launch their book effectively. Author David Wogahn covers the specifics of using Amazon.com, Barnes & Noble, Apple, and Kobo for distribution and presents the important pros and cons of using aggregators such as Smashwords and BookBaby. David also provides tips on selling ebooks from your website and how to take full advantage of the special services from Amazon, the largest bookseller in the world.
Expand all | Collapse all
  1. 1m 23s
    1. Welcome
      1m 4s
    2. Using the exercise files
      19s
  2. 10m 1s
    1. What is an ebook and how do you read one?
      2m 19s
    2. Getting ebook files onto devices for reading
      2m 52s
    3. Ebook trends and what they mean to publishers
      4m 50s
  3. 19m 33s
    1. Putting the Google Adwords Keyword tool to use when publishing
      3m 35s
    2. How publishers use Google Alerts
      3m 50s
    3. Evaluating your online presence
      3m 52s
    4. Author rankings and book monitoring
      4m 48s
    5. How publishers use Google Trends
      3m 28s
  4. 29m 58s
    1. Introduction and categorizing your addressable audience
      2m 41s
    2. Getting reviews
      9m 44s
    3. Distributing ebooks for reviews
      4m 10s
    4. Writing and distributing an ebook press release
      5m 36s
    5. Networking with authors and publishers
      5m 40s
    6. Using ebook marketing handouts
      2m 7s
  5. 35m 15s
    1. Beginning with a quality file
      2m 35s
    2. ISBN requirements for ebooks
      5m 42s
    3. Securing copyright and why it's important
      3m 24s
    4. Cataloging in print
      1m 57s
    5. Is digital rights management (DRM) and copy protection right for you?
      2m 20s
    6. Ebook cover formatting
      5m 39s
    7. Ebook royalties
      5m 54s
    8. The art of pricing ebooks
      3m 56s
    9. Preparing your metadata in advance
      3m 48s
  6. 40m 54s
    1. Introduction to direct distribution
      1m 20s
    2. Using Kindle Direct Publishing (KDP) from Amazon
      13m 8s
    3. Using the Barnes & Noble NOOK Press
      8m 0s
    4. Using iTunes Connect for the iBookstore
      12m 39s
    5. Using Kobo Writing Life
      5m 47s
  7. 11m 22s
    1. Considerations when selecting an aggregator
      3m 29s
    2. Evaluating commission-based aggregators and a detailed look at using Smashwords
      3m 33s
    3. Evaluating fee-based aggregators and a detailed look at using BookBaby
      4m 20s
  8. 37m 26s
    1. Introduction to Amazon Services
      5m 7s
    2. Using KDP Select
      8m 23s
    3. Creating an Author Central profile
      4m 46s
    4. Using Amazon Associates
      4m 29s
    5. How ebook publishers can leverage CreateSpace
      9m 6s
    6. Using Goodreads and Shelfari
      5m 35s
  9. 11m 1s
    1. Selling directly
      5m 30s
    2. Tools for selling one or a few ebook titles at a time
      2m 26s
    3. Giving your ebook away for free: Why and how
      3m 5s

Watch this entire course now—plus get access to every course in the library. Each course includes high-quality videos taught by expert instructors.

Become a member
please wait ...
Distributing and Marketing Ebooks
3h 16m Intermediate May 21, 2013

Viewers: in countries Watching now:

Are you writing an ebook? Or maybe you already have an ebook file. Where do you begin? This course is your first step on the road to publishing success as you learn about ebook trends and marketing tools; publishing requirements and options; the ins and outs of distributing ebooks; and the ebook marketing basics every author should know to launch their book effectively. Author David Wogahn covers the specifics of using Amazon.com, Barnes & Noble, Apple, and Kobo for distribution and presents the important pros and cons of using aggregators such as Smashwords and BookBaby. David also provides tips on selling ebooks from your website and how to take full advantage of the special services from Amazon, the largest bookseller in the world.

Topics include:
  • Understanding ebook trends and how to make them work for you
  • Using measurement, tracking, and analysis tools just for authors
  • Working with Amazon Kindle Direct Publishing, NOOK Press from Barnes & Noble, and Kobo Writing Life
  • Becoming an approved publisher to the iBookstore
  • Writing and distributing press releases
  • Networking with authors and publishers
  • Acquiring an ISBN number and copyright
  • Pricing ebooks
  • Selecting an aggregator
  • Using Amazon services
  • Selling ebooks directly
Subjects:
Business Design Digital Publishing Ebooks Social Media Marketing
Author:
David Wogahn

Welcome

(MUSIC). Hi, I'm David Wogahn and welcome to Distributing and Marketing eBooks. In this course, I'll walk you through every step of the process necessary to get your eBook into the major online eBook stores as well as some other ways you could leverage your eBook investment. First I'll help you understand the current state of eBooks. Then we'll look at each of the planning considerations, including Pricing, DRM, Metadata, Copyrights, and Royalties. We'll also talk about basic marketing tactics that you can use to launch any eBook such as press releases, reviews and networking. I'll walk you through the pros and cons of distributing through aggregators like SmashWords and BookBaby. We'll also take a deep look at Amazon's family of services for authors, such as KDP Select, Create Space, Good Reads, and Author Central. We'll cover all this plus plenty of other tips and techniques. So let's get started.

There are currently no FAQs about Distributing and Marketing Ebooks.

 
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Distributing and Marketing Ebooks.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Your file was successfully uploaded.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.