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Distributing and Marketing Ebooks

with David Wogahn

Video: Distributing and Marketing Ebooks: Welcome

Learn about ebook trends and tools; book distribution and marketing resources; and publishing fundamentals that will help your ebook compete with the professionals.
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  1. 1m 23s
    1. Welcome
      1m 4s
    2. Using the exercise files
  2. 10m 1s
    1. What is an ebook and how do you read one?
      2m 19s
    2. Getting ebook files onto devices for reading
      2m 52s
    3. Ebook trends and what they mean to publishers
      4m 50s
  3. 19m 33s
    1. Putting the Google Adwords Keyword tool to use when publishing
      3m 35s
    2. How publishers use Google Alerts
      3m 50s
    3. Evaluating your online presence
      3m 52s
    4. Author rankings and book monitoring
      4m 48s
    5. How publishers use Google Trends
      3m 28s
  4. 29m 58s
    1. Introduction and categorizing your addressable audience
      2m 41s
    2. Getting reviews
      9m 44s
    3. Distributing ebooks for reviews
      4m 10s
    4. Writing and distributing an ebook press release
      5m 36s
    5. Networking with authors and publishers
      5m 40s
    6. Using ebook marketing handouts
      2m 7s
  5. 35m 15s
    1. Beginning with a quality file
      2m 35s
    2. ISBN requirements for ebooks
      5m 42s
    3. Securing copyright and why it's important
      3m 24s
    4. Cataloging in print
      1m 57s
    5. Is digital rights management (DRM) and copy protection right for you?
      2m 20s
    6. Ebook cover formatting
      5m 39s
    7. Ebook royalties
      5m 54s
    8. The art of pricing ebooks
      3m 56s
    9. Preparing your metadata in advance
      3m 48s
  6. 40m 54s
    1. Introduction to direct distribution
      1m 20s
    2. Using Kindle Direct Publishing (KDP) from Amazon
      13m 8s
    3. Using the Barnes & Noble NOOK Press
      8m 0s
    4. Using iTunes Connect for the iBookstore
      12m 39s
    5. Using Kobo Writing Life
      5m 47s
  7. 11m 22s
    1. Considerations when selecting an aggregator
      3m 29s
    2. Evaluating commission-based aggregators and a detailed look at using Smashwords
      3m 33s
    3. Evaluating fee-based aggregators and a detailed look at using BookBaby
      4m 20s
  8. 37m 26s
    1. Introduction to Amazon Services
      5m 7s
    2. Using KDP Select
      8m 23s
    3. Creating an Author Central profile
      4m 46s
    4. Using Amazon Associates
      4m 29s
    5. How ebook publishers can leverage CreateSpace
      9m 6s
    6. Using Goodreads and Shelfari
      5m 35s
  9. 11m 1s
    1. Selling directly
      5m 30s
    2. Tools for selling one or a few ebook titles at a time
      2m 26s
    3. Giving your ebook away for free: Why and how
      3m 5s

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Watch the Online Video Course Distributing and Marketing Ebooks
Video Duration: 0s3h 16m Intermediate May 21, 2013

Viewers: in countries Watching now:

View Course Description

Are you writing an ebook? Or maybe you already have an ebook file. Where do you begin? This course is your first step on the road to publishing success as you learn about ebook trends and marketing tools; publishing requirements and options; the ins and outs of distributing ebooks; and the ebook marketing basics every author should know to launch their book effectively. Author David Wogahn covers the specifics of using, Barnes & Noble, Apple, and Kobo for distribution and presents the important pros and cons of using aggregators such as Smashwords and BookBaby. David also provides tips on selling ebooks from your website and how to take full advantage of the special services from Amazon, the largest bookseller in the world.

Topics include:
  • Understanding ebook trends and how to make them work for you
  • Using measurement, tracking, and analysis tools just for authors
  • Working with Amazon Kindle Direct Publishing, NOOK Press from Barnes & Noble, and Kobo Writing Life
  • Becoming an approved publisher to the iBookstore
  • Writing and distributing press releases
  • Networking with authors and publishers
  • Acquiring an ISBN number and copyright
  • Pricing ebooks
  • Selecting an aggregator
  • Using Amazon services
  • Selling ebooks directly
Business Design
David Wogahn


Hi, I'm David Wogahn and welcome to Distributing and Marketing eBooks. In this course, I'll walk you through every step of the process necessary to get your eBook into the major online eBook stores as well as some other ways you could leverage your eBook investment. First I'll help you understand the current state of eBooks. Then we'll look at each of the planning considerations, including Pricing, DRM, Metadata, Copyrights, and Royalties. We'll also talk about basic marketing tactics that you can use to launch any eBook such as press releases, reviews and networking.

I'll walk you through the pros and cons of distributing through aggregators like SmashWords and BookBaby. We'll also take a deep look at Amazon's family of services for authors, such as KDP Select, Create Space, Good Reads, and Author Central. We'll cover all this plus plenty of other tips and techniques. So let's get started. (MUSIC).

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