Decided to check this course out as review. I've been in advertising for years and there was a lot of great information. It is a great (and thorough) intro to offline marketing options with key words, definitions, goals, and more as well as additional suggestions for courses, books, and websites for more information. I was very impressed with the amount of valuable information provided.
Offline Marketing Foundations
With Brad Batesole
Liked by 488 users
Duration: 2h 9m
Skill level: Beginner
Released: 9/19/2018
Course details
Offline marketing isn't dead—it's a core skill that all marketers need to understand. Offline marketing, also known as traditional marketing, reaches customers where they live, work, and shop—everywhere from the mailbox to the airwaves. In this foundational course, marketing expert and CMO Brad Batesole dissects the most common offline marketing tactics and explains the strategy and benefits behind each. He discusses how to use events, tradeshows, direct mail, and print ads to reach your customers in the real world. He shows how to budget for offline campaigns, produce engaging TV and radio ads, generate media attention, and set up promotions such as contests and sponsorships. Using the lessons in this course, you can expand your marketing skills and connect with customers in a whole new way.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Samara Bilyeu-Anderson
Samara Bilyeu-Anderson
Advertising, Marketing, Social Media, Project Management
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Debbie L Belair
Debbie L Belair
Freelance Copy/Content Writer | Health & Wellness Writer | Website Writer | Case studies | Copy Editor |Profiles | Newsletters | Research | Medical…
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 7 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units