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Direct mail is powerful, customizable, and private, and it virtually guarantees at least five seconds of focus from the recipient. On average, it also returns twelve dollars for every dollar spent. Not everyone sees stellar results, however, and that's because not everyone understands how to create mail that performs. This course gets to the bottom of the strategy behind effective direct mail, and provides the foundation you need to mail with confidence. Trish Witkowski will show you how to create a mailing list that's tailored to your audience, craft a compelling message, and decide on a format for your mail campaign, whether it's a postcard, folded mail piece, or envelope mailer.
Welcome to Direct Mail Strategy. I'm Trish Witkowski and I'm going to teach you the secrets of the world of mail. You see, I've spent my entire professional career researching folded formats and direct mail. It's a passion of mine. I've met with the real movers and shakers in the mailing industry, plus printers, marketers, copywriters, and postal experts. I've studied the entire process from end to end, and I've simplified the process into a work flow and I'm here to share it will you. There are limitless ways to approach a direct mail campaign, which is good news because means that there are endless opportunities for creativity and variety.
What this also means is that throughout the process you will be faced with a slew of important decisions that will make or break the campaign's success From the mailing list to the message to the form it takes, direct mail has to strike a delicate balance creating a package that can peak interest and ultimately drive response. In this course, you'll learn how to identify your marketing goals, evaluate your options, and craft a well thought out strategy to create effective direct mail campaigns. We're going to talk about lists, offers, engagement techniques, format choice, testing, tracking and measuring your results.
In a nutshell, I'm going to teach you how to create mail that performs. And I hope by the end you'll be armed with the tools and the confidence to create your own winning mail campaigns. Well, I don't know about you, but I think that's enough of an introduction. Let's get started.
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