Start learning with our library of video tutorials taught by experts. Get started

Running a Design Business: Pricing and Estimating
Illustration by John Hersey

Running a Design Business: Pricing and Estimating

with Terry Lee Stone

Video: Welcome

(Music) Hi. Pricing and estimating also requires a keen instinct for what the In this course, I'll cover

Watch this entire course now—plus get access to every course in the library. Each course includes high-quality videos taught by expert instructors.

Become a member
Please wait...
Running a Design Business: Pricing and Estimating
1h 5m Appropriate for all Nov 14, 2013

Viewers: in countries Watching now:

Do you know what to charge for your design services? Too much and you risk scaring away potential clients; too little and you're not compensating yourself properly. Let Terry Lee Stone, a design manager who's priced thousands of design projects, show you how to calculate your work's true worth. She explains how to keep good records, set an hourly rate, create estimates then transform them into contracts, and successfully approach financial matters with your clients. Plus, like all the other courses in the Running a Design Business series, this course includes free worksheets—including templates for evaluating your expenses and calculating your fees.

Topics include:
  • Thinking about money
  • Factors to consider when pricing design
  • Comparing time-based vs. component-based pricing strategies
  • Scoping a project
  • Determining your rate based on factors like industry standards and budget
  • Creating estimates
  • Communicating additional costs
  • Invoicing the client
Subjects:
Business Design Finance Freelancing Design Business
Author:
Terry Lee Stone

Welcome

(Music) Hi. I'm Terry Lee Stone, and welcome to Running a Design Business, Pricing and Estimating. I've spent my career focused on the business side of creativity. Let's face it, money plays a role in whether or not a designer gets a job from a client. Pricing design services properly is a skill. And it's one that you can learn. This course will provide you with some tried and true ways of pricing services, and estimating specific projects.

Accurate pricing takes diligence. You must keep good records, like time sheets, which track your working life. Plus, you'll need to do a financial evaluation of every project, once it's completed. In order to understand how you actually work, and if your financial needs are being met. Pricing and estimating also requires a keen instinct for what the marketplace will pay you, for the kind of work you do. In this course, I'll cover attitudes about money. Developing an hourly rate. A variety of pricing strategies.

How to estimate a project, and translate that into a formal contract. And some tips on dealing with clients and money. I want to help you develop good habits and expand your skills, because estimating a job correctly, is the difference between making or losing money. Not just on the project, but over your entire year.

There are currently no FAQs about Running a Design Business: Pricing and Estimating.

Share a link to this course
Please wait... Please wait...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.
Upgrade now


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

join now

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Running a Design Business: Pricing and Estimating.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Welcome to the redesigned course page.

We’ve moved some things around, and now you can



Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked