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Do you know what to charge for your design services? Too much and you risk scaring away potential clients; too little and you're not compensating yourself properly. Let Terry Lee Stone, a design manager who's priced thousands of design projects, show you how to calculate your work's true worth. She explains how to keep good records, set an hourly rate, create estimates then transform them into contracts, and successfully approach financial matters with your clients. Plus, like all the other courses in the Running a Design Business series, this course includes free worksheets—including templates for evaluating your expenses and calculating your fees.
(Music) Hi. I'm Terry Lee Stone, and welcome to Running a Design Business, Pricing and Estimating. I've spent my career focused on the business side of creativity. Let's face it, money plays a role in whether or not a designer gets a job from a client. Pricing design services properly is a skill. And it's one that you can learn. This course will provide you with some tried and true ways of pricing services, and estimating specific projects.
Accurate pricing takes diligence. You must keep good records, like time sheets, which track your working life. Plus, you'll need to do a financial evaluation of every project, once it's completed. In order to understand how you actually work, and if your financial needs are being met. Pricing and estimating also requires a keen instinct for what the marketplace will pay you, for the kind of work you do. In this course, I'll cover attitudes about money. Developing an hourly rate. A variety of pricing strategies.
How to estimate a project, and translate that into a formal contract. And some tips on dealing with clients and money. I want to help you develop good habits and expand your skills, because estimating a job correctly, is the difference between making or losing money. Not just on the project, but over your entire year.
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