Running a Design Business: Creative Briefs
With Terry Lee Stone
Liked by 417 users
Duration: 1h 13m
Skill level: Beginner
Released: 9/12/2013
Course details
Learn to write a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design, in this installment of Running a Design Business. Terry Lee Stone explains what creative briefs are, what goes into them, what they look like, and how to use them throughout the project. Learn how to establish the drivers, audience, competition, message, and other critical success factors. These lessons cover interviewing, researching, drawing out consumer insights, and synthesizing all of this information into a cohesive and actionable document.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Stella Dimitrakopoulou
Stella Dimitrakopoulou
Founder/ freelance @ stelladesignstudio
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Cory Beall
Cory Beall
Visual problem solver, Layout specialist, and Brand Designer!
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BoRonna Cooper
BoRonna Cooper
Digital Production Artist, CEO of Babygrl Productions LLC
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone