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Learn to write a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design, in this installment of Running a Design Business. Terry Lee Stone explains what creative briefs are, what goes into them, what they look like, and how to use them throughout the project. Learn how to establish the drivers, audience, competition, message, and other critical success factors. These lessons cover interviewing, researching, drawing out consumer insights, and synthesizing all of this information into a cohesive and actionable document.
(MUSIC). Hi, my name is Terry Lee Stone. And I'm here to help you with a key design tool, the creative brief. Creative Briefs are a plan that kicks off the collaboration between the client and the creative team. They provide an essential framing and planning exercise, a road map for your creative work, and our formal document that you can use to help manage projects. Let me be your guide on how to partner with your clients to develop great creative briefs, and then use them to both inspire your design and keep your projects on track.
In this course, I'll cover the development process, the writing and the implementation of creative briefs. So, let's get started.
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