From the course: Running a Design Business: Creative Briefs
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Today, there are a big range of delivery media options. Plus the relationships between consumers and brands have become increasingly complex. Marketing, advertising and communications will continue to be heavily impacted by technology. Designers really need a road map to help them out. To set a design project up correctly, do a proper creative brief. It's time well spent. Sure, you are organizing background information, and that's important. But the opportunity to communicate and build consensus on the clients side is amazing. It makes the whole process of approval so much easier later down the line. Developing creative briefs together means that your clients have invested time and energy in your success. Together you've really thought through what this project needs to be. So when they see your design, they'll know it's right for their project. Creative briefs are frameworks. As a foundation for the project, a creative brief allows the designer to understand the assignment's…
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