From the course: Running a Design Business: Presentation Skills

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Establishing the goal or purpose of your presentation

Establishing the goal or purpose of your presentation

From the course: Running a Design Business: Presentation Skills

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Establishing the goal or purpose of your presentation

You'll need to assess the overall purpose of the presentation, and make choices that support that purpose. Everyone participating needs to know their role. Here are the three common types of design presentations that I'll be reviewing in this course. A small, informal presentation could be as simple as a meeting to discuss the status of a project, or to present some research, strategy, sketches or inspiration. Many times these presentations are internal, and often include only members of the creative team. The goals are to usually share ideas and facilitate whatever phase the project is in. They tend to be collaborative, and can include working materials such as sketches, screens and whiteboards. An approval phase presentation is more formal. It includes the decision makers who'll give the go ahead for the project to move forward. Often these presentations are offsite, and require significant preparation regarding physical or digital mockups. There is more at stake here because this…

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