From the course: Running a Design Business: Creative Briefs
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Aligning creative and business goals: Part one
From the course: Running a Design Business: Creative Briefs
Aligning creative and business goals: Part one
I thought it might help you to understand creative brief writing if I brought the process to life with an example. To do that I want to walk you through developing a creative brief for a fictitious company and its fake project. Let's use the fictitious art museum called SAMOCA as our dummy case study. A critical aspect of developing a brief, is figuring out how to align creative with the client's business goals. Lemme demonstrate this. Taking a look at the background provided by the client SAMOCA, which you can download from the resource files, we found out a lot about this client. This client did a good job of providing a short description of their institution. To write the background summary of our creative brief on this client's project, we could lift their copy and plug it into our document. Let's pretend we did a briefing session with SAMOCA, and we dug a little deeper. Here's what we found out. They're a successful art museum, but like so many other museums, they constantly…
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