navigate site menu

Start learning with our library of video tutorials taught by experts. Get started

Web Analytics Fundamentals

Web Analytics Fundamentals

with Matt Bailey

 


Analytics can be an extremely powerful tool for measuring and maximizing the value of your business. In this course marketing expert Matt Bailey shows you what analytics is, what it can do, and how it will change your online business. Learn how to apply value measurement to your website and figure out which pages convince people to become customers and which pages push them away. Matt also shows how to integrate and measure your SEO and social media campaigns so that you can measure the full benefit of each.
Topics include:
  • Defining analytics terminology
  • The problem of numbers
  • Building segments for comparison
  • Finding value in your marketing
  • Creating valuable reports

show more

author
Matt Bailey
subject
Business, Online Marketing, Data Analysis, Web Analytics, video2brain
level
Appropriate for all
duration
2h 47m
released
Feb 14, 2013

Share this course

Ready to join? get started


Keep up with news, tips, and latest courses.

submit Course details submit clicked more info

Please wait...
Matt Bailey

Matt Bailey

Matt Bailey is the founder and president of SiteLogic Marketing. With nearly two decades in the online marketing industry, Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve web presence and conversions. Since his days as a science museum intern performing shows with a Tesla coil, he has always created an engaging spark with audiences. In the earliest years of the Internet, Matt traveled around the country speaking at tourism seminars, teaching business owners how to market their websites more effectively. Matt was an internet entrepreneur in the early 90s, which led to his interest in search engine optimization. After selling his first venture, he worked as a software engineer and then built the online marketing departments at two agencies. He founded SiteLogic in early 2006, earning immediate attention in the industry and quickly becoming one of the top online marketing agencies. Now, Matt speaks to crowds of hundreds and thousands of business owners, marketers, and web developers around the world. He has trained and consulted with hundreds of the top brands in the world, including Google, Proctor & Gamble, Hilton International, Rutgers University, Creighton University, Maximus, Johnson & Johnson, Deloitte Consulting, IBM, J.Crew, Gradall, Moen Faucets, American Greetings, Toys "R" Us, Forbes, The Wall Street Journal, Samsonite, the South Dakota Dept. of Tourism, and the Pennsylvania Dept. of Labor & Industry. His book Internet Marketing: An Hour a Day (Wiley/Sybex, 2011) is considered the must-have bible of online marketing. Visit his website at http://www.sitelogicmarketing.com/.
Course Title   Level   Duration   Released  
Web Analytics Fundamentals Appropriate for all 2h 47m 02/2013  {8}
Building an Integrated Online Marketing Plan Intermediate 3h 9m 07/2013  {8}

Suggested courses to watch next:

Online Marketing Fundamentals (1h 47m)
Lorrie Thomas Ross

Google Analytics Essential Training (4h 53m)
Corey Koberg


SEO Fundamentals (3h 29m)
David Booth

SEO: Link Building in Depth (2h 27m)
Peter Kent


Are you sure you want to delete this bookmark?

cancel

Bookmark this Tutorial

Name

Description

{0} characters left

Tags

Separate tags with a space. Use quotes around multi-word tags. Suggested Tags:
loading
cancel

bookmark this course

{0} characters left Separate tags with a space. Use quotes around multi-word tags. Suggested Tags:
loading

Error:

go to playlists »

Create new playlist

name:
description:
save cancel

You must be a lynda.com member to watch this video.

Every course in the lynda.com library contains free videos that let you assess the quality of our tutorials before you subscribe—just click on the blue links to watch them. Become a member to access all 104,141 instructional videos.

get started learn more

If you are already an active lynda.com member, please log in to access the lynda.com library.

Get access to all lynda.com videos

You are currently signed into your admin account, which doesn't let you view lynda.com videos. For full access to the lynda.com library, log in through iplogin.lynda.com, or sign in through your organization's portal. You may also request a user account by calling 1 1 (888) 335-9632 or emailing us at cs@lynda.com.

Get access to all lynda.com videos

You are currently signed into your admin account, which doesn't let you view lynda.com videos. For full access to the lynda.com library, log in through iplogin.lynda.com, or sign in through your organization's portal. You may also request a user account by calling 1 1 (888) 335-9632 or emailing us at cs@lynda.com.

Access to lynda.com videos

Your organization has a limited access membership to the lynda.com library that allows access to only a specific, limited selection of courses.

You don't have access to this video.

You're logged in as an account administrator, but your membership is not active.

Contact a Training Solutions Advisor at 1 (888) 335-9632.

How to access this video.

If this course is one of your five classes, then your class currently isn't in session.

If you want to watch this video and it is not part of your class, upgrade your membership for unlimited access to the full library of 2,025 courses anytime, anywhere.

learn more upgrade

You can always watch the free content included in every course.

Questions? Call Customer Service at 1 1 (888) 335-9632 or email cs@lynda.com.

You don't have access to this video.

You're logged in as an account administrator, but your membership is no longer active. You can still access reports and account information.

To reactivate your account, contact a Training Solutions Advisor at 1 1 (888) 335-9632.

Need help accessing this video?

You can't access this video from your master administrator account.

Call Customer Service at 1 1 (888) 335-9632 or email cs@lynda.com for help accessing this video.

preview image of new course page

Try our new course pages

Explore our redesigned course pages, and tell us about your experience.

If you want to switch back to the old view, change your site preferences from the my account menu.

Try the new pages No, thanks

site feedback

Thanks for signing up.

We’ll send you a confirmation email shortly.


By signing up, you’ll receive about four emails per month, including

We’ll only use your email address to send you these mailings.

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

By signing up, you’ll receive about four emails per month, including

We’ll only use your email address to send you these mailings.

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked