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Web Analytics Fundamentals
Illustration by Richard Downs

Web Analytics Fundamentals

with Matt Bailey

Video: Welcome

(music playing) Hi, I'm Matt Bailey, author, speaker, and president of Site Logic, an online marketing agency. Very early in my online marketing career I discovered information that saved me hundreds of thousands of dollars in adspend. I found that a source of visitors was not only my least amount of cost but also my greatest amount of business. Information like that can radically change a business as you find out which actions lead directly to revenue and profits rather than muddling through and guessing which direction to take.

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Watch the Online Video Course Web Analytics Fundamentals
2h 47m Appropriate for all Feb 14, 2013

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Analytics can be an extremely powerful tool for measuring and maximizing the value of your business. In this course marketing expert Matt Bailey shows you what analytics is, what it can do, and how it will change your online business. Learn how to apply value measurement to your website and figure out which pages convince people to become customers and which pages push them away. Matt also shows how to integrate and measure your SEO and social media campaigns so that you can measure the full benefit of each.

Topics include:
  • Defining analytics terminology
  • The problem of numbers
  • Building segments for comparison
  • Finding value in your marketing
  • Creating valuable reports
Subjects:
Business Online Marketing Data Analysis Marketing Analytics
Author:
Matt Bailey

Welcome

(music playing) Hi, I'm Matt Bailey, author, speaker, and president of Site Logic, an online marketing agency. Very early in my online marketing career I discovered information that saved me hundreds of thousands of dollars in adspend. I found that a source of visitors was not only my least amount of cost but also my greatest amount of business. Information like that can radically change a business as you find out which actions lead directly to revenue and profits rather than muddling through and guessing which direction to take.

Analytics is misunderstood to many as a boring, tedious job of combing through numbers and reporting information. In this course, I'm going to teach you how to transform your thinking and your approach to what analytics is, what it can do, and how it will change your online business. I've consulted with some of the biggest brands in the world. Teaching them how to implement a common sense analytics plan. And now I have the opportunity to share this knowledge directly with you. You'll learn what the terminology actually means and how current analytics is remarkably insufficient. Starting with your business goals, you'll learn how to apply value measurements to your website, and learn which pages push people away, and which pages push people to become customers.

You'll also learn how to integrate and measure your search engine optimization and social media campaigns, so that you can measure the full benefit of each. Finally it all comes down to understanding human behavior. When seeing some of these reports and what is possible, you'll find that you are only limited by the questions you ask. The answers are always in the data.

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