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A style guide helps clarify a company's voice, look, and identity. In this course, Nigel French explains the components that make a style guide—sometimes called a branding guidelines book. The course shows the importance of the style guide for maintaining logo integrity, a unified voice, and consistent use of typography, color, and imagery.
The kind of images you choose and how you use them is an essential part of your brand's style. Does your brand favor illustration over photography? And if so, is there a particular style of illustration? In this section, you can address broad concerns, such as a preference for images of people doing things, engaged with the camera as well as smaller details like a requirement that images be placed in frames with a rounded corner, for example. You can also mention image treatments to avoid, such as drop shadows or beveled edges, if you feel they are odds with your brand's aesthetic.
If the style guide will be used by an internal design team, you can, if appropriate, include details on how to access an image library or online stock photo library to which the company is subscribed. In addition to the aesthetic considerations, you should also include the required technical spec of the images, the minimum image resolution, acceptable color modes, and appropriate file types.
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