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A style guide helps clarify a company's voice, look, and identity. In this course, Nigel French explains the components that make a style guide—sometimes called a branding guidelines book. The course shows the importance of the style guide for maintaining logo integrity, a unified voice, and consistent use of typography, color, and imagery.
Depending on the nature of your company, your style guide may have different audiences, with differing levels of familiarity with your brand. Perhaps there's an internal design team responsible for your company's communications, both within the company and client-facing. Or perhaps job roles are less structured and employees with a wide variety of responsibilities, from sales to marketing, to legal, to human resources, to customer service all need to produce branded materials.
Perhaps your company works with outside designers. These external agencies are your partners in building your brand. But they will not be as familiar with your brand as you are. The style guide saves time, money, and frustration by avoiding off- brand communication. There may be times when you partner with other companies to extend the reach of your brand. These co-branding partners need to know how to use your branding materials in conjunction with their own.
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