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A style guide helps clarify a company's voice, look, and identity. In this course, Nigel French explains the components that make a style guide—sometimes called a branding guidelines book. The course shows the importance of the style guide for maintaining logo integrity, a unified voice, and consistent use of typography, color, and imagery.
So that brings us to the end of this course. I hope you found it useful. I'd like to recommend some other courses that relate to this one and that you might find useful. The first is Brand Building Basics, with Lorrie Thomas Ross. If you're interested in making your own interactive PDF, then I highly recommend InDesign CS6: Interactive Documents, with Mike Rankin. And then there are two courses authored by me: Designing a Logo and Designing a Business Card.
I'd also like to recommend this book, Designing Brand Identity, by Alina Wheeler. So, good luck with developing your own style guide, and thanks for watching.
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