Formatting a style guide
Video: Formatting a style guideFormatting a style guide provides you with in-depth training on Business. Taught by Nigel French as part of the Developing a Style Guide
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Formatting a style guide provides you with in-depth training on Business. Taught by Nigel French as part of the Developing a Style Guide
A style guide helps clarify a company's voice, look, and identity. In this course, Nigel French explains the components that make a style guide—sometimes called a branding guidelines book. The course shows the importance of the style guide for maintaining logo integrity, a unified voice, and consistent use of typography, color, and imagery.
- Understanding how style guides fit into the branding process
- Who is a style guide for?
- Formatting the guide
- Deciding what to include
- Identifying your position statement and voice
- Working with logos and typography
- Formalizing brand colors
- Working with images
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