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In this series on productivity, author Jess Stratton takes you through the latest tools that will help you run your business and life more efficiently. Each installment covers a particular feature or technique in a different online tool, such as Google Apps, Skype, YouTube, Mint.com, Etsy, and more. Check back every Monday for tips on topics from recording and publishing video chats to managing your finances online.
Jess Stratton here, an welcome to Monday Productivity Pointers. In the last video, I showed you a little bit about Twitter an what it can do for you by showing you some Twitter basics. Well, as you become more proficient with Twitter, you'll probably soon outgrow the web interface, and you'll find you might need some more robust Twitter software. Maybe even you have multiple Twitter accounts, and logging in and logging out every time is just cumbersome. But I'm going to back up for a second, because why would you need multiple Twitter accounts? Well, maybe you have one for your personal and one for your business, or maybe you're helping run a non-profit.
There's lots of reasons why you could have multiple Twitter accounts. I'm going to show you why it's great to use a dedicated twitter app like tweetdeck which is a more robust version of twitter. You can add columns, you can save searches as a column in tweetdeck, you can even decide which account you want to tweet from if you have multiple accounts. So I'll take you through some reasons why Tweetdeck is great to use. In fact, you can even schedule tweets to be sent at a later date.
Let's get started. To get Tweetdeck, visit www.tweetdeck.com and download it for the Mac or the PC. The next thing you have to do to get all set up is create your TweetDeck account. Now that's different from a Twitter account. Because TweetDeck can handle multiple Twitter accounts all your accounts are wrapped neatly into one completely separate TweetDeck account. So, after you download the software, create your TweetDeck account, and add your Twitter accounts to it. I've already done that, so I'm all logged in to TweetDeck.
So the first thing I'm going to do is show you how you can add more Twitter accounts. Way down at the bottom left hand side of the screen, click the gear icon and go into Settings. From here, go to the Accounts tab and here's where you can see all the Twitter accounts that you have. You can view your accounts, choose which one you want to make default, you can click add Twitter account to add a new one, or remove existing Twitter accounts you already have. I'm going to click the x to close out of that, and now I'm all ready to use Tweetdeck.
So the first thing you'll notice is the columns. By default you get a few columns. You get your timeline which is the same thing from the Twitter homepage. It's basically your Twitter stream, an interactions tab where people reply to you or put your username in a Tweet. And you have your activity tab and you get room to add more tabs. You can add and remove columns at any time. Now, you can also hover your mouse over any Tweet and you'll see that you get the same Reply, Retweet, and Favorite button that you could from the Twitter.com home page.
To remove a column, simply come up to the column that you don't want anymore. Click the triangle, and you'll see a trashcan, so that you can completely get rid of it at any time. You can also fine tune it, to only show certain things. You can even pick and choose the content that you want for that particular column. So you can really fine tune everything. So this is very useful and it's already better than the web version, because I don't have to switch through multiple tabs to see all my data. Now let's suppose we want to add some columns.
Let's go over to the left-hand side, and I can see that I've got my timeline interactions and activity right over here on the left, and a plus sign. So let's click the plus to start adding columns. Here's all the available data that we can add. So, you'll notice that you can add your tweets. You can add tweets you've favorited. You can add a list of all your followers. There's lots of things that you can add. Here's the neat thing. I see this option Add the Timeline. Now remember I already got my default timeline there.
But because this is TweetDeck we've added multiple Twitter accounts to this and I want to be able to see both timelines right next to each other. So I'm going to click Timeline and here's where it asks me which Twitter accounts timeline I want to add. Now I've already got this one up there on TweetDeck so I'm going to click the NoObstacles one. I can select it. Click Add Column. Click the X and it's now shown up right in TweetDeck. So, now I can monitor two timelines all in one.
You can also add searches. Remember how we searched in the previous video on particular hash tags. So that we could see a particular set of tweets all in one place. I don't even have to be following all the people to see the results that I get. If their tweet matches text that I'm looking for, it'll show up in my search results. So I'm going to click the plus to add a column, and this time I'm going to click the Search button. So here's where I can put in a custom search. For example, I'll put in my hashtag Monday Productivity Pointers.
Hit the Enter key. An here's, my search. Now I can see the result, but what I can also do is click to add the column. So it puts that column right there on TweetDeck. And I can scroll at the bottom using the horizontal search bar. And scroll through all my columns. Now remember, if I don't like doing that, if I want everything nice and neat on, one screen, I can come up here to any column, click the triangle, click the trash can, get rid of it, and add it at any time again.
Well, the neat thing is, is you can even add more than one search. So, I've got my Monday productivity pointer search going on with the column. And, this will be a continuously updated column. Anytime it get's new search results when Tweetdeck updates itself, I'll get more results. I could always come back into this plus, click Add Column, and add a new search. Now this is great if you need something on a temporary basis. For example, if I'm going to a conference, and I want to read everything that's going on about a particular session, but it's at the same time that there's another session that I want to go to.
Well now I can create a search, for that particular hashtag involving that conference. I can get it over here in a column. And I can continuously monitor what's being said about that conference. When the conference is over I can simply come up here, click the arrow and remove the column. So those are some things that you can do with TweetDeck with multiple accounts and columns but what about posting actual Tweets? It's very easy. So let's go over how to post a tweet and even schedule it using TweetDeck.
To post a tweet, go over to the very top left-hand side of the screen and click the blue tweet button. So the first thing we want to do is type our tweet. Now, I can chose which account I want to post that Tweet from. Because KinetEco was my default account it's going to default to that one. But there's a few things I can do. I can send this tweet from both accounts by clicking on the NoObstacles one and the KinetEco one. I can see here that it's going to send it from both accounts or I can simply uncheck the KinetECO one and only have it sent from the NoObstacles account.
This is great because now in one place I can choose which account I want to send that tweet from. I click Tweet and off it goes. The other neat thing that I can do is actually schedule a tweet. Now, it's Friday right now. So this tweet of happy Monday is not very timely. But what I could do is click this clock icon and schedule when I want it to be sent. So I'm going to have this one set on August 12th at 9 o'clock in the morning. When I'm all done, I can click Tweet. And it will be scheduled.
So that's a little bit of how you can use Tweetdeck and how it can help you when the original web client of Twitter.com just isn't enough and it's not robust enough for you, especially if you're at the point when you're using more than one Twitter account. TweetDeck can be a very powerful client for your marketing or just for juggling multiple Twitter accounts.
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