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In this series on productivity, author Jess Stratton takes you through the latest tools that will help you run your business and life more efficiently. Each installment covers a particular feature or technique in a different online tool, such as Google Apps, Skype, YouTube, Mint.com, Etsy, and more. Check back every Monday for tips on topics from recording and publishing video chats to managing your finances online.
Hi there, Jess Stratton here and welcome to Monday Productivity Pointers. This week we're talking about Etsy. Etsy is the largest, if not one of the largest, places to go online to sell and buy handmade goods. You can shop other Etsy sites or start your own Etsy shop and list your own items to start selling your handmade goods. Today we're going to walk through setting up a simple Etsy shop, and begin selling wares. Will list a product. There's three things that you can sell on Etsy handmade goods, vintage goods, and the supplies used to make those goods.
Now Etsy is fantastic, because they do everything for you. And it only costs $0.20 to list an item for four months or until it sells. When you do sell the item, Etsy takes another 3.5%. Other than that, they do everything. So I'm going to show you how easy it is to get started. And all you need is a credit card and a product to sell. I'm on etsy.com right now, and I already have an account, because I've long since been an Etsy customer. I've just never started selling anything yet.
I'm going to click the sell link right in the top left hand side of the page. And then I can click the Open an Etsy Shop button. If I need to know what I can sell, I can hover my mouse to get some good ideas. Although, I'll find out in a little bit when I list a product what I'm actually allowed to sell. The first thing I have to do is sign in. If you don't have an account yet, just click on register and you'll be able to sign in. But in my case, I'm just going to put in my existing Etsy user name and password. This is all it takes. Now all I have to do, is click on all these blue links to start building my site.
The first thing I'm going to do is enter a shop name. I'm going to try selling some photographs that I took a long time ago and see how that goes. So I'm going to call my shop name ParisianPrints. I can change it later. I can click Save, and now if I had a picture, I can click Add Shop Banner. If I have a picture that's a lot longer than it is wide, I can put that up. I can add a title, such as. Just something that clarifies what it is that I'm actually selling.
I can put any announcements that I want in there, such as sales. And this is what it's going to look like on Google. I click Save Changes. And I'm on my way. I can add my own profile picture if I want. Just to give people an idea of who I am. And I can also add where I am. Cause sometimes people want to know where their products are going to be shipping from. If I had any shop policies such as, aqny special shipping instructions, I could put them here. In this case, I'm going to skip ahead to just start listing items. There's a few questions I have to answer, such as who made it.
In this case it's me because it's a photograph and it's a finished product. This is Etsy making sure that it really is a handmade or vintage item. Here's where I pick a category. In this case, it's Art. And as for a subcategory, it's Photography. I can select Variations if I had that kind of product. A lot of handmade crafts have different sizes, finishes, dimensions. Things that people can choose. Here's where I choose the photo of my product. And I can add up to five of them. In this case, I'm just going to pick one. Click Choose when I found it. And now, I can put the item's title.
I can tell any story about the item or why I made it or why I took the photo. If I had sections in my shop, I could tell which section it was in here. Almost like a store. I can also specify who my item is for or for an occasion. This helps refine it for searches. It's the same thing with styles. I can also put tags in. These are things people will put into a search bar, when they're looking for my product.
In this case I'm going to help them out as much as I can. I can also put any materials that I used to make my item. Here's where I put the price and how many I have. For example, if I had five prints ready to go, I could list a quantity of five. I can also put the processing time in. For example, if I didn't have any prints ready to go, but once somebody placed an order, I had to go out and get the print actually printed out. I need to put the lead time of how long it's going to take to do that. In this case, I can have this shipped in one to two business days from when the order is placed.
Here's where I put the shipping cost of my item, including how much it will cost if they purchase another item. In this case, I can stack paper. So if they place one order, the other one will have no additional shipping cost. Finally, I can preview my listing. This is what my listing is going to look like, when people browse all my prints. They can find one that they like, and if they like it, click Add to Cart. It's that easy. From there, I can choose how I want people to be able to pay for items in my shop. I can sign up for direct checkout. Or specify that they can use PayPal or a check.
I can then enter my credit card, because don't forget Etsy takes a portion of what I make. And finally I can preview my shop. Once I like what it looks, like I can have it ready to go. So that's all it takes to begin selling on Etsy. Up next we'll find some ways that you can look at the stats and see how well your shop is actually doing.
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