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In this series on productivity, author Jess Stratton takes you through the latest tools that will help you run your business and life more efficiently. Each installment covers a particular feature or technique in a different online tool, such as Google Apps, Skype, YouTube, Mint.com, Etsy, and more. Check back every Monday for tips on topics from recording and publishing video chats to managing your finances online.
Hi. This is Jess Stratton and welcome to Monday productivity pointers. Klout is a web app that monitors your social Klout, that is, how influential you are with your social marketing and contacts, how often do you drive people to comment, discuss, retweet or share things. You sign up for Klout, link up all your social networks, and from there, it calculates a score from one to 100. Now a one would be somebody who signed up for the service but never used it. A 100 is somebody like Kim Kardashian.
Your Klout score is always fluctuating based on your online actions. Now they call these signals, things like how often you get retweeted and share information. So why would you want to use Klout? Well mainly to see how you are doing with your marketing efforts for one. But also maybe just to see how good you are in keeping up with your colleagues and friends on line. If your Klout score starts dropping, then maybe it's time to start ramping up your efforts to keep in touch with people. Today I am going to show you how easy it is to make sure all your accounts are linked up, because you can't get a better score if you are not connected.
I'm logged into Klout right now. And let's see what accounts I'm linked up to. Now, even if you've gone through and linked a bunch of accounts, it's always good to come back and check. Because there may be more services that Klout will start to measure and you're using but you haven't connected the two yet. So I'm going to select my name, and go down to Settings in the top right. On the left hand side I'm going to choose connected Networks. Now to start you have to be connected to at least Facebook or Twitter, but there's a long list of social networks. That if you're part of those networks, you'll want to link up to Klout.
For example, I have a Google+ account. I'm not connected. I know this because I'm given the option to connect right next to it. So I'm going to click the orange Connect Now button to connect up my Google+ account. Now, I am not signed into this computer with Google already. So, it's giving me a prompt to sign in. I click Sign In, and now I have to give Klout authorization to connect me, I can click allow access I'm going to close out of this because I don't need to tweet with anybody that I've added this account. And now I can see that I'm connected. If at any time for whatever reason I want to unlink accounts, all I have to do is click unlink next to the social network, and it won't be measured by Klout any more.
Now, while we're in these settings, there's one more thing I want to show you. If I click on Profile Settings, I'm going to scroll down because I'm given the choice of whether I want Klout to make posts to Facebook on my behalf or not. It's good to know this option is here. Because Klout may be posting things to your Facebook account and you didn't even know it was doing it. So if you don't want Klout making posts on your behalf, simply uncheck these. Now that your accounts are added the next step is to create content that is actually worth sharing. I'm going to come over to my profile.
This is going to show me my most influential moments from the past 90 days. This means it's the most influential post that I made that got the most comments. Maybe people shared it, a lot of people liked it, people commented it, all these things count towards me being influential. If I ever want to know what kinds of things I'm doing that's working, I can always come back here and look at these moments, and see what the influential ones had in common. So, what's a good post? An open ended question, a funny video, something informational? The key is value. What are you offering? Inspiration, information, maybe even just a good laugh on a rainy day.
If you can't answer what you're offering, then sometimes just a simple rephrase is all that's needed. You can still post the same thing, you're just, angling it a little bit differently, to add value to it. Remember, Klout isn't about how often you post, it's about what you post. Think quality, not quantity. Engage people with your content, ask questions, post useful things. Encourage sharing comments and more questions. So another reason alone to use Klout is to measure how you're engaging your social networks.
From there you can adjust accordingly. If you're posting things but not getting a lot of retweets or starting any conversations and you'd like to think about what you're posting. Asking open ended questions can encourage discussion. Setting rules for your post can also help with quality. For example, I have strict rules with myself. It just helps me know and keep track with what I'm putting out there. When I post it's either to inform or entertain. So with these two simple rules I can guarantee quality from my own post and never have to worry about it or question it.
Now, if you want to find out whether you're being influential by Twitter, or Facebook, and what kinds of things you're posting you can actually filter this view. I can come up here and click on the little gear icon. Right now, it defaults to viewing all my recent moments. But if I just wanted to see what was going on from Twitter, I can filter it to only show me my influential Twitter posts. This means any tweet that came from Twitter that was marked towards me being an influential person. Its going to show up on this list. Now if this list is getting old, for example, I haven't seen a whole lot of influential moments but there's a lot for Facebook.
This can tell me that I need to ramp up my efforts on Twitter. There's another quicker way to see this though. I can click Home and look at my stats. On Show Stats on the right hand side I have it turned on, so that's how I can see these, I can highlight this and its going to show me that Facebook is contributing 75.72% of my Klouts Score I can hover my mouse to see where the rest of my score is coming from. In this case, Twitter and just a little bit from LinkedIn. I can also scroll down and see people that engaged me or influential moments.
Here's one last tip. Build a community. Even a small one. Be friends with folks who will follow you back and engage in conversations with you. Overtime you'lll find it will just happen, your community will grow, and along with this will be your Klout score. There's also one added bonus to having community friends on a social network. You may find that social Klout can really help you get your name out there which is great if you're trying to build your brand as a person or even if you're using it for a marketing brand. You may also find one other neat thing.
These social networks can actually be quite fun.
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