Monday Productivity Pointers
Illustration by Neil Webb

Kickstarter: Setting up your project


Monday Productivity Pointers

with Jess Stratton and Garrick Chow and Nick Brazzi

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Video: Kickstarter: Setting up your project

Hi, Jess Stratton here with Monday Productivity Pointers. Today, we're talking about Kickstarter. Do you have a great idea for a product, but no funding to get started? Kickstarter is a crowd source means of funding your project. You create a financial amount that you'd like to raise over a set amount of time. And other people can pledge money to your project. At the same time you are also considering yourself as a financial backer for somebody else's project that you think is a great idea, and that you'd love to see come to fruition.
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  1. 5m 23s
    1. Working with a touch app on a Windows 8 desktop PC NEW
      5m 23s
  2. 1m 11s
    1. Welcome back to Monday Productivity Pointers!
      1m 11s
  3. 12m 9s
    1. Using an Amazon filler app to qualify for free shipping
      2m 11s
    2. Using the free version of GoToMeeting
      3m 35s
    3. Creating mind maps
      6m 23s
  4. 10h 56m
    1. Running a group meeting with coworkers
      7m 19s
    2. Recording and marketing chat on air
      8m 30s
    3. Creating a quick presentation
      5m 37s
    4. Presenting from an iPad or computer
      3m 36s
    5. Migrating your accounts to
      9m 55s
    6. Setting budgets and goals
      7m 4s
    7. Collaborating on team documents
      5m 53s
    8. Creating an online photo gallery
      4m 58s
    9. Kickstarter: Setting up your project
      10m 41s
    10. Driving traffic to your project
      5m 48s
    11. Conducting a voice call with a virtual team
      6m 40s
    12. Adding video and chat notifications
      4m 7s
    13. Accepting a payment with Square
      4m 35s
    14. Using the Square Wallet
      2m 32s
    15. Setting up shop on Etsy
      6m 31s
    16. Tracking your Etsy sales with Shop Stats
      4m 9s
    17. Raising your Klout score
      7m 3s
    18. Earning Klout perks
      4m 55s
    19. Skydrive: Collaborating on team documents
      4m 56s
    20. Skydrive: Accessing files on the go
      2m 57s
    21. Setting up Google alerts to track your data
      5m 5s
    22. Removing a page from the Google search index
      4m 42s
    23. Browsing privately in public
      4m 38s
    24. Cleaning up your session before logging out
      5m 8s
    25. Troubleshooting a remote computer with TeamViewer
      3m 42s
    26. Taking screenshots from a PC
      4m 12s
    27. Taking screenshots from a Mac
      3m 36s
    28. Setting up Find My iPhone
      3m 36s
    29. Using iCloud to find an iPhone
      3m 49s
    30. Sampling color from the screen
      5m 27s
    31. Using for inspiration
      3m 22s
    32. Get an audio clip onto YouTube using iPhoto
      5m 49s
    33. Creating playlists and customizing your YouTube channel
      5m 41s
    34. Record your screen using QuickTime
      3m 14s
    35. Record your screen using CamStudio
      2m 34s
    36. Using Tempo Smart Calendar when you are going to be late
      3m 9s
    37. Using Twist to let your customers know where you are
      3m 38s
    38. Using Wunderlist to track multiple projects
      9m 0s
    39. Use the Wunderlist browser extension to create tasks on the web
      5m 46s
    40. Using Smart Mailboxes with Mac Mail
      6m 52s
    41. Customizing the Mac Mail View
      7m 13s
    42. What's a firewall?
      7m 36s
    43. What is the Cloud?
      4m 42s
    44. Creating your own recipe with IFTTT
      7m 19s
    45. Browsing existing recipes with IFTTT
      5m 7s
    46. Installing the Feedly browser extension
      6m 34s
    47. Customizing Feedly
      6m 53s
    48. Understanding the basics of Twitter
      9m 9s
    49. Using Tweetdeck to handle multiple accounts
      9m 14s
    50. Working with URL Shorteners
      5m 45s
    51. Using
      8m 31s
    52. Creating Quick Parts to re-use text
      6m 19s
    53. Moving your Autotext to a new computer
      6m 7s
    54. Shutting off access to social networks
      6m 18s
    55. Hiding taskbars
      2m 36s
    56. Exploring the iOS 7 Update
      10m 7s
    57. Running a productive online meeting
      3m 44s
    58. Getting meeting minutes faster
      6m 47s
    59. TextExpander for Mac
      7m 6s
    60. Breevy for Windows
      3m 44s
    61. Using Smart Folders on a Mac
      5m 52s
    62. Using Windows Libraries
      4m 25s
    63. Finding large attachments in your email apps
      5m 13s
    64. Use Ninite to install all your PC apps at once
      3m 30s
    65. Use Get Mac Apps to install your Mac apps at once
      2m 56s
    66. Creating a disposable email address with Guerrilla mail
      4m 7s
    67. Creating an email address that lasts only 10 minutes
      3m 16s
    68. Finding and adding local vendors to enhance your iOS reminders
      3m 45s
    69. Adding geofencing to Find My Friends
      3m 20s
    70. Turning a Word document contract into a PDF
      4m 1s
    71. Turning a PowerPoint presentation into a PDF
      4m 10s
    72. Resetting browser site passwords
      7m 11s
    73. Disabling toolbars, resizing screens, and accidentally closed tabs
      7m 42s
    74. Identifying your wifi's weakest link
      7m 59s
    75. Setting up dual band speed on your router
      7m 36s
    76. Add your social media activity to your website
      8m 54s
    77. Using WordPress mobile to update on the go
      4m 48s
    78. Matching the header row on your spreadsheet files
      8m 20s
    79. Using a formula to merge first and last name columns
      5m 58s
    80. Using JoliDrive to browse cloud app data
      5m 11s
    81. Using JoliDrive on an iPad
      4m 31s
    82. Finding deals on eBay using misspelled listings
      4m 18s
    83. Searching for promotional and coupon codes online
      5m 52s
    84. Sending real postcards from your computer with Postagram
      4m 25s
    85. Using Postagram to send a real postcard from your smartphone
      3m 55s
    86. Getting to Inbox Zero
      11m 4s
    87. Using existing GMail labels with Mailbox
      3m 19s
    88. Adding 2-step authentication
      3m 39s
    89. Enabling in-app PIN codes
      3m 31s
    90. Accessing your digital movies
      5m 20s
    91. Copying movies onto a device
      3m 25s
    92. Using Genius Scan to scan your documents
      3m 34s
    93. Sending your scans
      2m 41s
    94. Using Acrobat to ink sign a PDF
      4m 49s
    95. Writing a letter of recommendation
      7m 49s
    96. Constructing a successful press release
      4m 48s
    97. Troubleshooting wireless security
      4m 48s
    98. Writing a claim letter
      5m 22s
    99. The best reasons to try online chat customer service
      5m 9s
    100. How to do a firmware update
      6m 34s
    101. Siri, your iPhone assistant
      4m 48s
    102. Writing an email that gets read
      4m 51s
    103. Writing an email that requires action
      2m 54s
    104. Your Blu-ray questions answered
      3m 50s
    105. Using LittleBit to photograph your goal progress
      3m 9s
    106. Exporting WordPress blog entries
      3m 28s
    107. Understanding how Office 365 works
      5m 9s
    108. Using Waze for crowdsourced GPS
      2m 58s
    109. Downloading your Facebook timeline
      3m 10s
    110. Scheduling email with Boomerang
      4m 24s
    111. Google Labs for Calendar
      2m 58s
    112. Finding missing songs in iTunes on your iPhone
      2m 10s
    113. Requesting your Twitter archive
      2m 59s
    114. Using Doodle for easy group scheduling
      4m 59s
    115. Easily remote to another computer with
      3m 47s
    116. Keyboard shortcuts for YouTube
      2m 58s
    117. Easily annotate images with Skitch
      6m 4s
    118. Migrating to Google Apps
      9m 31s
    119. Get your Google Calendar schedule by email every morning
      3m 3s
    120. Blurring photos for posting on social networks
      6m 41s
    121. Using supplemental To Do apps
      3m 43s
    122. Getting alerts for Amazon price drops
      2m 36s
    123. Four tips to teach kids about websites
      8m 19s
    124. Caring for family members from afar
      4m 39s
    125. Using Google Sheets to make templates
      4m 35s

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Watch the Online Video Course Monday Productivity Pointers
11h 21m Appropriate for all Mar 25, 2013 Updated Jul 27, 2015

Viewers: in countries Watching now:

In this series on productivity, author Jess Stratton takes you through the latest tools that will help you run your business and life more efficiently. Each installment covers a particular feature or technique in a different online tool, such as Google Apps, Skype, YouTube,, Etsy, and more. Learn about topics ranging from recording and publishing video chats to managing your finances online.

Business Education + Elearning
Jess Stratton Garrick Chow Nick Brazzi

Kickstarter: Setting up your project

Hi, Jess Stratton here with Monday Productivity Pointers. Today, we're talking about Kickstarter. Do you have a great idea for a product, but no funding to get started? Kickstarter is a crowd source means of funding your project. You create a financial amount that you'd like to raise over a set amount of time. And other people can pledge money to your project. At the same time you are also considering yourself as a financial backer for somebody else's project that you think is a great idea, and that you'd love to see come to fruition.

You have a certain amount of time to raise your funds, and if you meet that deadline, that's when those backers who pledge money for your project are actually charged. This insures, that you're not going to be spending money on anybody's project that you know isn't going to happen. It also means that you have a very tight deadline to raise those funds because you're on a schedule. Today I'm going to show you how to create a successful Kickstarter campaign. So let's get started. Today we are going to walk to the steps to creating a successful Kickstarter project campaign.

I actually have a band, and today I am gona play a little make believe, and pretend they we're actually ready to come out with our first CD release but that takes money. So, I'm going to try to create a Kickstarter campaign to get enough backers so that we can get our funds and release our CD. I've logged in to and I already have a profile, I'm all logged in. I've been a user of Kickstarter before to see other people's projects and to back them but I've never actually started my own. And that's what I'm going to do today. Now the very first step before I even start my project is to determine the amount of money that the project needs.

When you're doing this, be honest with yourself. And you also need to know that Kickstarter is going to take 5% and Amazon, which is the escrow service that takes the backer's money, is going to take between 3% to 5%. So that needs to be taken into account when you're figuring out how much money you need. I'm all ready to go, so I'm going to click Start my project from the top of the screen. I click the green Start Your Project button and there's a couple of things that it's telling us that have to be in place first. We have to be a permanent U.S. resident with a Social Security Number, a U.S. bank account, and a driver's license, credit card, and you have to be 18 years of age or older.

I definitely meet these requirements so I'm going to click Continue. The next step is where we verify that the project that we want to do meets the project guidelines. These are the things that you can and can not do. So I encourage you to go through and read these. And make sure you're posting something that's legal on Kickstarter. I've already done that. So I'm going to click the check box that says I've done that. And now I can continue to start my project. The very first thing that has to happen is that I need to choose a project image. This is going to be the image that appears on the right side of Kickstarter.

As a thumbnail when people are browsing around projects. I'll get to see a preview of what it looks like and I can change it if I'm not happy with it. But I'm going to click here to choose a picture. I've got one already chosen so I'm going to select it and click Open. While that's loading, I can come up with a project title. This is what I'm actually doing for my project, and as Kickstarter says, avoid words like help, support or fund. It's merely what you're trying to do. In this case we're trying to create our first CD.

I'm going to get a preview of what the thumbnail looks like on the right-hand side while I'm working on my project. Now I choose the category. You can browse the categories and find the one that matches closest to what you're trying to do. In this case it's Music. And as a further subcategory, I'm going to choose Rock. Here's where I pick a short blurb about what we're trying to do. As they say, you get a 135 characters. So if you had to describe your project in one tweet, how would you do it? And again, I can see on the right-hand side everything's changing while I'm working.

The project location is where you're physically located. Here's where I pick the funding duration, this is how long my funding is going to last. The default is 30 days. You can choose a number between one and 60 days. They recommend 30 or less. Typically shorter funding times generally get better results. Here's where I put in that funding goal that I worked out earlier. How much money that I actually need to make my project come to life. When I'm all ready I can choose Save to go on to the next step. Once it's saved, I can click Next to go onto the next screen.

Here's where I choose rewards. If you've ever browsed around other Kickstarter projects, you'll notice that there's a reward tier system on the right-hand side. This mean that for backing with more money, you'll get some pretty neat stuff from that project. I'm going to start by adding one reward. I can say when that reward is going to come to fruition. In this case, I know when we're going to release our CD, If we do get the right funds. So I can put a date here. I could limit the amount of backers that I want to let do this. In this case, it's a digital download. There's no need for me to limit it.

So, I'm going to leave that blank. I'm going to add another reward with a little bit amount of higher pledge money. Obviously, the greater the pledge, the greater the reward. Again, I'm not going to limit this, but I want to add one more backer reward. I'll make this one a big one. Now, since this one's going to involve our money and our time and there definitely needs to be a limit on this one because there's only so many places we can go at so many times.

I'm going to limit this to four. This means that four people can pledge this amount of money and get this reward. When I'm all done, I click Save, and now I can go on to the next screen. Here's where I choose the project video. The project video is the first thing that people are going to see when they go to your Kickstarter project page, so it's really important that you have one. And as Kickstarter says, it doesn't have to be great, but you do have to have one. It needs to tell everybody what you're trying to do. In this case, I have a sample of a song that we've already done, so I'm going to put that up there as our movie.

I select it and choose Open. And it's going to upload. While it's uploading, I can type in the project description and this is where I tell people a little bit more about what we're trying to do. This is where we're going to actually make the case for our project. I've already gotten it written down so I can just copy and paste it right in. I can format it, boldface it, make it really nice looking. You can scroll down. The last thing on this page, is where we tell people what the risks and challenges are. Remember, we're asking people for money for our project.

So this is where we need to be honest about any hurdles that we may face to make this a reality. Again, I've got these written down, so I can just copy em right in. Alright. This looks good. So I'm going to click Save, and go on to the next screen. Once my video is uploaded, I can go on to the next screen. Alright, now we're ready. I'm going to click the Save button and the Next button. Here's where we tell people about who we are, in this case I'd already had a Kickstarter account, so I have already filled all this in.

But this is where you're telling people about you. People are going to go to your profile because they're going to be interested in the types of person that is creating a project like this. This is where they're going to try to connect with you and feel like you're the type of person that they want to support financially. So it's important that you have a profile photo and a biography and as much information that you think paints a good picture about yourself, or at least who you really are. When you're all done click Next. The last step is where you're going to connect your Kickstarter account to your Amazon payments account.

This is where you connect everything up and verify who you are with Kickstarter. I'm not going to worry about this step for now. I'll let you do that. But I'm going to skip right to this Preview button at the top right, because I want to see what my Kickstarter project is going to look like when somebody clicks on that link. This is what they're going to see. They're going to see our project title that we've put in, where we're from, what category it's in, how many updates, backers, and comments our project currently has, how many backers and what our financial situation is currently. They're going to find out who's actually started the project.

Remember this is why it's why important. They can read the description about the project. On the right, they can see all the reward tiers for if they back the project. And, finally, they can read the risks and challenges. So this is all it takes to be on your way to a successful Kickstarter project. Now remember, once you've launched your project, your work is definitely far from over. You're on a deadline now, and you have to meet that financial goal by that time. Remember, it's all or nothing. So once your project is live, your next job is to drive traffic and to encourage other Kickstarter users to back your project.

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