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In this series on productivity, author Jess Stratton takes you through the latest tools that will help you run your business and life more efficiently. Each installment covers a particular feature or technique in a different online tool, such as Google Apps, Skype, YouTube, Mint.com, Etsy, and more. Check back every Monday for tips on topics from recording and publishing video chats to managing your finances online.
Hi this is Jess Stratton and welcome to Monday Productivity Pointers. This week, we're talking about Klout. Klout perks are brands way of thanking you for being influential about that brand on social sites. At any time you can find out what perks you've earned by going on to Klout's website. Now you're not under any obligation from the company to mention that you got the perk, which can be simple as a discount coupon or as big as the gift of a smartphone. But many brands have found that people will go online and talk about what they got on social sites like Facebook and Twitter.
So this makes it worthwhile for them and you. Today I'm going to talk about how to increase your chances of getting some fun perks on Klout. Let's start. Perks in Klout are a brand's way of thanking you for your influence on social media sites. You can find out what perks you've earned simply by logging into Klout's website and clicking on Perks. It will tell you anything that you've received. You're not under any obligation to mention online that you got the perk, which can be simple as a discount coupon or as large as a gift of a smart phone, but many advertisers have found that people tend to talk about the gifts they get on social media sites like Facebook and Twitter.
This makes it worthwhile for you and them. Today I'm going to show you how to increase your chances of getting some fun perks from Klout. Klout makes it very clear that they want everyone to be eligible for a perk, so don't be discouraged if you have a low Klout score. Perks aren't about high scores. Perks are about getting the right product or service into the right person who's going to talk about it. So let's answer the first question. How do you let Klout know what kinds of things you like to talk about? You do that by setting topics. I'm going to click on my profile and click on some topics.
Topics are things that I like to talk about. I'm going to scroll all the way down and I can see my topics. I've got some that I already had. Then I can click see more, to start adding more topics. I can scroll down an look at them all. An I can select manager topics to add more. I can click add a topic, and now I can start searching for things that I like to talk about. I can be as generic as I like. For example movies. Or I can be very specific. For example blu-rays.
The more specific I can be the more helpful it's going to be for Klout to choose perks that are good for me. So, go through, choose some topics that you genuinely know you talk about. Add them all up, and then choose Save when you are all done. The next thing you need to do after you have added your topics. Is to just go through and double check and make sure that you've set your email address, age, and location correctly and that they're up to date in your settings. Klout uses your email address to notify you when you have perks.
And they use your location in your birth date to send you suitable perks. So it's always worth a peek to make sure those are up to date. The next thing that you need to do is start giving out some K pluses. A K plus is a measure of influence or just a way of saying, hey thanks, you were helpful to me on this subject. You can give a K plus to somebody about a certain topic. I'll show you what I mean. I'm going to go to my profile, and I can pick somebody. I'll pick Justin Sealey, another staff author at lynda.com.
I'm going to go down and see what his topics are. Now, we've been chatting a lot on Twitter about training, and about recording courses. So I'm going to give him a K plus in training, because he's recently influenced me about training. He sent some cool links on Twitter and I followed them and I liked them. Now it's telling me I have nine more K pluses to give to other people. I have a limit. There's only a certain amount per day that I can give to people. This is to keep everything honest and credible. I can give out K pluses, and I can also get K pluses.
This is peoples ways of saying hey, just as really influential, about blue-rays. She likes to talk about blue-rays, she likes to tell when new ones are coming out, and why the quality is good, I'll give her a K plus. So, if I get a K plus in that, that's a good way for me to know that I maybe getting a perk of maybe a free Blu-ray or something to that extent. So now, sit back, engage your audience, make sure your location is up to date, give out K pluses and keep adding topics and watch the perks roll in.
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