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In this series on productivity, author Jess Stratton takes you through the latest tools that will help you run your business and life more efficiently. Each installment covers a particular feature or technique in a different online tool, such as Google Apps, Skype, YouTube, Mint.com, Etsy, and more. Check back every Monday for tips on topics from recording and publishing video chats to managing your finances online.
Hi there. Jess Stratton and with Monday Productivity Pointers. This week we're talking about Kickstarter. The problem we're trying to solve today, is the fact that most of us are experts in the product or project that we're trying to bring into fruition on Kickstarter. We aren't professional marketers nor do we have the money for a professional marketing team. Otherwise, we wouldn't be on Kickstart in the first place. So how does a game designer, product creator, book author, or anybody creative, market their Kickstarter campaign? So that it can be successful and get the funding it deserves.
Today I'm going to be talking about some strategies that you can use, as well as a neat tip. To find out where your visitors are coming from to watch your video, so that you can focus your efforts on marketing there. If you played around on Kickstarter before, you probably noticed that you feel more comfortable and financially securer, backing projects that are either near their goal, or that already have a fair share backing already. Such as this one right here, that's 40% funded. In your minds, you see stability and that's comforting. Early adopters in the Kickstarter world are those first few folks who are brave enough to back a project when it has nearly no existing backers.
Maybe they're unique, who see something special or maybe they're a following that you already had that have just followed you to Kickstarter. But they're also crucial in those first few days. Because if they back your project, they are giving all their people the strength to see that they should be backing it too. They can help show other people that your project can be successful. See Kickstart is all about good energy. Those that back your project they feel connected to it in some way, they want you to succeed. So that you can create your project. So that it can be available to them. Just like a good advertisement kind of works the same way.
People need to know what's in it for them. Your video is key. Use all your time and energy into making it. As long as you have one, you really need to have one. It's the first thing that they're going to see when they go to your Facebook page. They watch the video. It can and should be short. Successful Kickstarter project videos average about two minutes. The next thing that you need to do, is find out where you traffic is coming from so that you can focus your energies on those sources. Here's a neat trick. Let's go into this video here, I want to show you something neat that you can do to find out where the traffic is coming to watch a video.
Below every video, you're going to see a bit.ly type link. If I highlight that, click and drag, select Copy, and paste it into the browser. The trick is if I put a plus sign at the end of it, I'm going to get all the bitly statistics for this link. This is for the video. It's going to tell me how many Saves, Shares, and Clicks this video has gotten. What's really useful is it's going to tell me the times that people clicked on my link. For example, I can check in the Past 24 Hours, what times did most of my clicks come through.
I can see a spike, eight clicks, early in the morning. There's definitely some very clear patterns going on here. This tells me the times of days that I need to be more active on social networks promoting this video because people are sitting in front of their computers using it. The next screen is going to tell me where that traffic is actually coming from, in this case direct links, facebook, twitter. But also tells me what countries there coming from. So I can see that a lot of traffic's coming directly from Clicks, from Email Clients and instant messages.
So, I know where to focus my efforts on sending out more emails. So once we're done with our starts, there's still more things that you can do. You can send bloggers samples of your work if it's a product. You can watch how the pledges are coming in, in your video traffic. You're going to need to keep your eye on this, an constantly tweak how you're doing things. For example, let's see how the past seven days has done, an we can see any patterns. I can see the days, but where's the traffic coming from. If I look at the referrers now over the past seven days, I can see that most of my traffic is come from twitter.
So, I need to focus my efforts here on making sure I'm constantly sending out tweets about my project. A neat thing about having a video also is that you can embed it anywhere. Facebook, Kickstarter, your Personal Blog or somebody else's blog. You should also identify who your target audience is, who's your desired demographic for this cause. That's key, so that you can know where to focus your energy even on those sites. For example, if you're tweeting about your cause, if you have a specific demographic, tweet to those people.
Finally, you can also send out a press release about your Kickstarter project to a site such as online PR news, which is just onlineprnews.com. Lastly, remember, you're on a time limit. Your project's buzz needs to be nurtured and constantly tweaked. Use this and always constantly be checking when you should come back and focus your efforts. So to sum up, I encourage you to spend some time on the Kickstarter browsing other people's projects. Find some that you'd like to see come to fruition and back them so that you hope will others will comeback and back you.
And finally, mentally prepare yourself before your campaign begins. You're on the time limit and the clock is ticking and you have a lot of money to make. You'll need to spend some long hours promoting and tracking your project to make that happen.
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