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Monday Productivity Pointers
Illustration by Neil Webb

Driving traffic to your project


From:

Monday Productivity Pointers

with Jess Stratton

Video: Driving traffic to your project

Hi there. If you played around on Kickstarter before, you In your minds, you see stability and that's comforting.
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  1. 2m 59s
    1. Requesting your Twitter archive
      2m 59s
  2. 9h 53m
    1. Welcome to the series
      1m 13s
    2. Running a group meeting with coworkers
      7m 19s
    3. Recording and marketing chat on air
      8m 30s
    4. Creating a quick presentation
      5m 37s
    5. Presenting from an iPad or computer
      3m 36s
    6. Migrating your accounts to Mint.com
      9m 55s
    7. Setting budgets and goals
      7m 4s
    8. Collaborating on team documents
      5m 53s
    9. Creating an online photo gallery
      4m 58s
    10. Kickstarter: Setting up your project
      10m 41s
    11. Driving traffic to your project
      5m 48s
    12. Conducting a voice call with a virtual team
      6m 40s
    13. Adding video and chat notifications
      4m 7s
    14. Accepting a payment with Square
      4m 35s
    15. Using the Square Wallet
      2m 32s
    16. Setting up shop on Etsy
      6m 31s
    17. Tracking your Etsy sales with Shop Stats
      4m 9s
    18. Raising your Klout score
      7m 3s
    19. Earning Klout perks
      4m 55s
    20. Skydrive: Collaborating on team documents
      4m 56s
    21. Skydrive: Accessing files on the go
      2m 57s
    22. Setting up Google alerts to track your data
      5m 5s
    23. Removing a page from the Google search index
      4m 42s
    24. Browsing privately in public
      4m 38s
    25. Cleaning up your session before logging out
      5m 8s
    26. Troubleshooting a remote computer with TeamViewer
      3m 42s
    27. Taking screenshots from a PC
      4m 12s
    28. Taking screenshots from a Mac
      3m 36s
    29. Setting up Find My iPhone
      3m 36s
    30. Using iCloud to find an iPhone
      3m 49s
    31. Sampling color from the screen
      5m 27s
    32. Using ColourLovers.com for inspiration
      3m 22s
    33. Get an audio clip onto YouTube using iPhoto
      5m 49s
    34. Creating playlists and customizing your YouTube channel
      5m 41s
    35. Record your screen using QuickTime
      3m 14s
    36. Record your screen using CamStudio
      2m 34s
    37. Using Tempo Smart Calendar when you are going to be late
      3m 9s
    38. Using Twist to let your customers know where you are
      3m 38s
    39. Using Wunderlist to track multiple projects
      9m 0s
    40. Use the Wunderlist browser extension to create tasks on the web
      5m 46s
    41. Using Smart Mailboxes with Mac Mail
      6m 52s
    42. Customizing the Mac Mail View
      7m 13s
    43. What's a firewall?
      7m 36s
    44. What is the Cloud?
      4m 42s
    45. Creating your own recipe with IFTTT
      7m 19s
    46. Browsing existing recipes with IFTTT
      5m 7s
    47. Installing the Feedly browser extension
      6m 34s
    48. Customizing Feedly
      6m 53s
    49. Understanding the basics of Twitter
      9m 9s
    50. Using Tweetdeck to handle multiple accounts
      9m 14s
    51. Working with URL Shorteners
      5m 45s
    52. Using bit.ly
      8m 31s
    53. Creating Quick Parts to re-use text
      6m 19s
    54. Moving your Autotext to a new computer
      6m 7s
    55. Shutting off access to social networks
      6m 18s
    56. Hiding taskbars
      2m 36s
    57. Exploring the iOS 7 Update
      10m 7s
    58. Running a productive online meeting
      3m 44s
    59. Getting meeting minutes faster
      6m 47s
    60. TextExpander for Mac
      7m 6s
    61. Breevy for Windows
      3m 44s
    62. Using Smart Folders on a Mac
      5m 52s
    63. Using Windows Libraries
      4m 25s
    64. Finding large attachments in your email apps
      5m 13s
    65. Use Ninite to install all your PC apps at once
      3m 30s
    66. Use Get Mac Apps to install your Mac apps at once
      2m 56s
    67. Creating a disposable email address with Guerrilla mail
      4m 7s
    68. Creating an email address that lasts only 10 minutes
      3m 16s
    69. Finding and adding local vendors to enhance your iOS reminders
      3m 45s
    70. Adding geofencing to Find My Friends
      3m 20s
    71. Turning a Word document contract into a PDF
      4m 1s
    72. Turning a PowerPoint presentation into a PDF
      4m 10s
    73. Resetting browser site passwords
      7m 11s
    74. Disabling toolbars, resizing screens, and accidentally closed tabs
      7m 42s
    75. Identifying your wifi's weakest link
      7m 59s
    76. Setting up dual band speed on your router
      7m 36s
    77. Add your social media activity to your website
      8m 54s
    78. Using WordPress mobile to update on the go
      4m 48s
    79. Matching the header row on your spreadsheet files
      8m 20s
    80. Using a formula to merge first and last name columns
      5m 58s
    81. Using JoliDrive to browse cloud app data
      5m 11s
    82. Using JoliDrive on an iPad
      4m 31s
    83. Finding deals on eBay using misspelled listings
      4m 18s
    84. Searching for promotional and coupon codes online
      5m 52s
    85. Sending real postcards from your computer with Postagram
      4m 25s
    86. Using Postagram to send a real postcard from your smartphone
      3m 55s
    87. Getting to Inbox Zero
      11m 4s
    88. Using existing GMail labels with Mailbox
      3m 19s
    89. Adding 2-step authentication
      3m 39s
    90. Enabling in-app PIN codes
      3m 31s
    91. Accessing your digital movies
      5m 20s
    92. Copying movies onto a device
      3m 25s
    93. Using Genius Scan to scan your documents
      3m 34s
    94. Sending your scans
      2m 41s
    95. Using Acrobat to ink sign a PDF
      4m 49s
    96. Writing a letter of recommendation
      7m 49s
    97. Constructing a successful press release
      4m 48s
    98. Troubleshooting wireless security
      4m 48s
    99. Writing a claim letter
      5m 22s
    100. The best reasons to try online chat customer service
      5m 9s
    101. How to do a firmware update
      6m 34s
    102. Siri, your iPhone assistant
      4m 48s
    103. Writing an email that gets read
      4m 51s
    104. Writing an email that requires action
      2m 54s
    105. Your Blu-ray questions answered
      3m 50s
    106. Using LittleBit to photograph your goal progress
      3m 9s
    107. Exporting WordPress blog entries
      3m 28s
    108. Understanding how Office 365 works
      5m 9s
    109. Using Waze for crowdsourced GPS
      2m 58s
    110. Downloading your Facebook timeline
      3m 10s
    111. Scheduling email with Boomerang
      4m 24s
    112. Google Labs for Calendar
      2m 58s
    113. Finding missing songs in iTunes on your iPhone
      2m 10s

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Monday Productivity Pointers
9h 56m Appropriate for all Mar 25, 2013 Updated Jul 21, 2014

Viewers: in countries Watching now:

In this series on productivity, author Jess Stratton takes you through the latest tools that will help you run your business and life more efficiently. Each installment covers a particular feature or technique in a different online tool, such as Google Apps, Skype, YouTube, Mint.com, Etsy, and more. Check back every Monday for tips on topics from recording and publishing video chats to managing your finances online.

Subjects:
Business Collaboration Productivity Home + Small Office Computer Skills (Mac) Computer Skills (Windows) Teacher Tools Education Student Tools
Software:
iOS
Author:
Jess Stratton

Driving traffic to your project

Hi there. Jess Stratton and with Monday Productivity Pointers. This week we're talking about Kickstarter. The problem we're trying to solve today, is the fact that most of us are experts in the product or project that we're trying to bring into fruition on Kickstarter. We aren't professional marketers nor do we have the money for a professional marketing team. Otherwise, we wouldn't be on Kickstart in the first place. So how does a game designer, product creator, book author, or anybody creative, market their Kickstarter campaign? So that it can be successful and get the funding it deserves.

Today I'm going to be talking about some strategies that you can use, as well as a neat tip. To find out where your visitors are coming from to watch your video, so that you can focus your efforts on marketing there. If you played around on Kickstarter before, you probably noticed that you feel more comfortable and financially securer, backing projects that are either near their goal, or that already have a fair share backing already. Such as this one right here, that's 40% funded. In your minds, you see stability and that's comforting. Early adopters in the Kickstarter world are those first few folks who are brave enough to back a project when it has nearly no existing backers.

Maybe they're unique, who see something special or maybe they're a following that you already had that have just followed you to Kickstarter. But they're also crucial in those first few days. Because if they back your project, they are giving all their people the strength to see that they should be backing it too. They can help show other people that your project can be successful. See Kickstart is all about good energy. Those that back your project they feel connected to it in some way, they want you to succeed. So that you can create your project. So that it can be available to them. Just like a good advertisement kind of works the same way.

People need to know what's in it for them. Your video is key. Use all your time and energy into making it. As long as you have one, you really need to have one. It's the first thing that they're going to see when they go to your Facebook page. They watch the video. It can and should be short. Successful Kickstarter project videos average about two minutes. The next thing that you need to do, is find out where you traffic is coming from so that you can focus your energies on those sources. Here's a neat trick. Let's go into this video here, I want to show you something neat that you can do to find out where the traffic is coming to watch a video.

Below every video, you're going to see a bit.ly type link. If I highlight that, click and drag, select Copy, and paste it into the browser. The trick is if I put a plus sign at the end of it, I'm going to get all the bitly statistics for this link. This is for the video. It's going to tell me how many Saves, Shares, and Clicks this video has gotten. What's really useful is it's going to tell me the times that people clicked on my link. For example, I can check in the Past 24 Hours, what times did most of my clicks come through.

I can see a spike, eight clicks, early in the morning. There's definitely some very clear patterns going on here. This tells me the times of days that I need to be more active on social networks promoting this video because people are sitting in front of their computers using it. The next screen is going to tell me where that traffic is actually coming from, in this case direct links, facebook, twitter. But also tells me what countries there coming from. So I can see that a lot of traffic's coming directly from Clicks, from Email Clients and instant messages.

So, I know where to focus my efforts on sending out more emails. So once we're done with our starts, there's still more things that you can do. You can send bloggers samples of your work if it's a product. You can watch how the pledges are coming in, in your video traffic. You're going to need to keep your eye on this, an constantly tweak how you're doing things. For example, let's see how the past seven days has done, an we can see any patterns. I can see the days, but where's the traffic coming from. If I look at the referrers now over the past seven days, I can see that most of my traffic is come from twitter.

So, I need to focus my efforts here on making sure I'm constantly sending out tweets about my project. A neat thing about having a video also is that you can embed it anywhere. Facebook, Kickstarter, your Personal Blog or somebody else's blog. You should also identify who your target audience is, who's your desired demographic for this cause. That's key, so that you can know where to focus your energy even on those sites. For example, if you're tweeting about your cause, if you have a specific demographic, tweet to those people.

Finally, you can also send out a press release about your Kickstarter project to a site such as online PR news, which is just onlineprnews.com. Lastly, remember, you're on a time limit. Your project's buzz needs to be nurtured and constantly tweaked. Use this and always constantly be checking when you should come back and focus your efforts. So to sum up, I encourage you to spend some time on the Kickstarter browsing other people's projects. Find some that you'd like to see come to fruition and back them so that you hope will others will comeback and back you.

And finally, mentally prepare yourself before your campaign begins. You're on the time limit and the clock is ticking and you have a lot of money to make. You'll need to spend some long hours promoting and tracking your project to make that happen.

Find answers to the most frequently asked questions about Monday Productivity Pointers.


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